  | February 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kraft preps for Super Bowl with social media
Kraft snack brands are using social media and other activities leading up to the commercials the company will show during the Super Bowl pregame programming. For example, Ritz is holding a Facebook sweepstakes giving winners the chance to eat with celebrity chef Guy Fieri at one of his restaurants. Wheat Thins and Halls lozenges already have ads with a football theme. MediaPost Communications/Marketing Daily (2/3)       - U.N. predicts food prices will keep rising
 A U.N. report says global food prices have gone up for seven months in a row and will probably continue to rise until the results of next summer's harvest are known. "Uncertainty itself is a new factor in the market that pushes up prices and will not push them down," said an official. "People don't trust anyone to tell them about the harvest and the weather, so it has to await harvest time." The New York Times (free registration) (2/3) - Kellogg plans across-the-board price increases: Kellogg is responding to increased commodity costs and expects price increases across its products of up to 4 percentage points. The company posted a fourth-quarter earnings increase of 7.4% but expects costs to rise 7% this year. CEO John Bryant said, "If people are really price-sensitive, they should be really trading to the at-home eating occasion." The Wall Street Journal (2/3)
- Unilever CEO talks higher prices: Paul Polman, CEO of Unilever, said food prices will increase, but "the business is in significantly better shape than it was two years ago." He said "most countries are showing growth," while in 2008, "Lehman Brothers was collapsing and economies were grinding to a halt." The Guardian (London) (2/3)
| Trends | | | | - Beverage companies seek sweet alternatives
Major soda makers are offering drinks made with sugar or stevia-derived sweeteners as an alternative to high-fructose corn syrup. Though the Grocery Manufacturers Association noted that high-fructose corn syrup is safe, one study found that more than half of consumers consider the ingredient a health concern. PepsiCo's Gatorade and Ocean Spray cranberry juice are products that have updated recipes and do not include high-fructose corn syrup. Supermarket News (1/31) - Campbell's sees early success in iAds
Seven months after Apple introduced advertising for its iPhones and iPods, a study found consumers who saw iAds for Campbell's were twice as likely to remember it compared with viewers of a TV ad. The study also found that people who saw the ad on their Apple devices were four times more likely to buy Campbell's products, and five times more likely to say they liked the ad, compared with TV. Advertising Age (tiered subscription model) (2/3)  | Blog like the big brands
McDonalds' Rick Wion joins practitioners from Cisco, Ford, Sony and Proctor & Gamble to share insights into using blogs to expand your business. 23 blogging experts give you strategies for engaging your fans & growing your brand at the Blogging Success Summit. Register today! |
 | Retail Spotlight | | | | - H-E-B leader vows "restless dissatisfaction"
Craig Boyan, president and chief operating officer of H-E-B, said the grocery chain, based in San Antonio, is defined by a "restless dissatisfaction" that fuels improvement. The company, with stores in Texas and Mexico, faces competition from Wal-Mart, but Boyan said it continues to expand because it tailors its product mix to specific neighborhoods. San Antonio Express-News (2/2)
| Science & Technology | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Shopper Marketing Quarterly Trends Report: Ad Age, in partnership with Triad Retail Media, presents an analysis of relationships between marketers, retailers, & agencies. Case studies & spending projections from marketers such as Kimberly-Clark and CoverGirl are included, plus a source list of leading shopper agencies & major clients. Read now.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | |
| Government & Food Safety | | | | - Senate bill seeks to stop commercialization of biotech salmon
A bill that would stop the introduction of AquaBounty Technologies' biotech salmon has been reintroduced by Sens. Mark Begich, D-Alaska, and Lisa Murkowski, R-Alaska. Begich said the biotech food, which still is awaiting FDA approval, poses a threat on wild stocks and food safety. AquaBounty President and CEO Ronald Stotish said, "We believe the economic and environmental benefits of our salmon will very effectively help to meet the demand for food from the growing world population." FoodSafetyNews.com (2/2)
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