| News about digital retail commerce |  |
- Introducing Backcountry.com's new CEO
Jill Layfield took over online outdoor-gear retailer Backcountry.com last week, with a goal of further expanding the Utah-based company that's grown to 700 employees in 14 years. "E-commerce is not going to slow down. But if you get complacent, you open yourself up to the next competitor who can arise quickly," she said. The Salt Lake Tribune (Utah) (2/7)       - Major merchants pull their goods from Amazon's marketplace
Large retail chains including Macy's, Buy.com and Gap have stopped selling their products on Amazon.com's marketplace in recent months, amid concerns that selling as a third-party gave Amazon too much access to customer information that could be used to compete against them. Merchants are also concerned that Amazon could use details on their products and pricing to deal directly with suppliers and eventually cut them out, says ChannelAdvisor CEO Scott Wingo. InternetRetailer.com (2/7) - Experts: Bring social duties in-house
Restaurants and chains have embraced Facebook, Twitter and other social tools, and many continue to outsource the work to agencies rather than hiring a full-time social-savvy staffer. Big chains including McDonald's and Popeyes say their social media efforts have grown substantially, and profitably, since bringing the duties in-house. At least one expert advises smaller restaurant companies to do the same if the budget allows. QSRWeb.com (2/7)  | Target plans to launch its new website for the 2011 holiday season. Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com! | - Groupon CFO sees a future without limits
 Groupon expanded from one market to 41 in less than a year. The company combined a traditional group-buying model with the rapid rise in Internet use, social media and mobile technology to launch at a time when consumers were growing increasingly budget-conscious, says CFO Jason Child. "The opportunity is massive. I don't see any limits. When I look at some of the other big Internet players, I don't see why we can't be as big as any of them," he says. DailyFinance.com (2/8)  | The Super Bowl isn't the only way to reach 100 million people.
A Super Bowl spot buys 110 million impressions.
Facebook offers 500 million interactions.
Learn the best way to launch a product or service on Facebook.
Download our free white paper. |
 
| Interactive Advertising |  | | | - Mobile ads often clicked by mistake, survey finds
Nearly half of mobile app users say they click on mobile ads more often by mistake than intentionally, according to a survey by Harris Interactive carried out for Pontiflex. "The vast majority of mobile advertising is sold on a cost-per-click basis, and the vast majority of people clicking on mobile banner ads are clicked on by mistake," said Pontiflex's Zephrin Lasker. Mobile Marketer (2/8) | Legislative & Regulatory | | | | - Lawmakers to introduce online-privacy bills this week
U.S. Rep. Jackie Speier plans to introduce an online-privacy bill with a provision that would allow consumers to opt out of tracking by online advertisers. A separate bill by Illinois Rep. Bobby Rush wouldn't create a "do not track" list but does include a "safe harbor" provision for marketers who participate if one is created. The Hill/Hillicon Valley blog (2/3) | Shop.org Spotlight | | | | - Schedule set for Shop.org's 2011 regional dinners
Get your 2011 off to a great start by networking with your peers at Shop.org's free, retailer-only regional dinners. The 2011 schedule includes stops in Los Angeles, Austin, Minneapolis and Denver among others. Spots fill up quickly -- register soon to ensure you don't miss out! Learn more.
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--Thomas J. Peters,
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