| February 28, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Reckitt Benckiser marketer keeps focus on digital
Jiri Kulik, marketing chief for Reckitt Benckiser in North America, is relying on digital media to increase penetration of products including the dishwasher device Finish Quantumatic. The former marketing director in Turkey says the U.S. "is the champion league of marketing," and he plans to retain the company's standing as the largest online video spender, with an annual budget of more than $20 million. Advertising Age (tiered subscription model) (2/27)        - P&G: New construction aims to meet LEED standards
Procter & Gamble has vowed that all its new construction will meet LEED standards or the local equivalent, with the its Taicang plant, currently under construction in China, the first to pursue LEED certification. The company has already set goals of using 100% renewable energy, and 100% renewable or recycled materials for packaging and products. Environmental Leader (2/28)  | With Two Ways to Win, Let the Competition Begin.
This March, Diamond Foods (NASDAQ: DMND) is taking innovation and creativity to a higher bracket, giving shoppers two ways to win $10,000. Along with bringing back the Emerald Underdog Bracket, Diamond is introducing the Kettle Real 16 Bracket. Both promotions will be supported with national print and online advertising plus in-store marketing. |  | Are You In with the In Crowd?
In each company there is a core group who seems to call the shots, or perhaps are those for whom the shots are called. For better and for worse this group, not on any org chart, reinforces whatever it pays attention to. Order this Harvard Business Review article to better recognize and lead these key influencers. |
 | Advertising & Marketing |  | | | - Kraft spreads controversy with Athenos ads
Kraft is launching ads for its Athenos products featuring a Greek grandmother who, in one ad, tells her granddaughter she is dressing like a prostitute and in another says she will go to hell for living with a man. "While these ads may be controversial, for the most part people will see them for the light-hearted fun they are having," said a Kraft executive. USA TODAY (2/27), Chicago Sun-Times (2/28) - Food Circus plans an expansion in New Jersey
Louis Scaduto Jr., who became president of Food Circus Super Markets less than a year ago, said he hopes to add three stores to the 10 Super Foodtowns operating in the New Jersey counties of Monmouth, Ocean and Middlesex. The area is unusually competitive, but Scaduto said the chain is successful because of its Circus Own brand, butchers on staff and "the level of service that we give." Asbury Park Press (Neptune-Asbury Park, N.J.) (2/27)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Science & Technology | | | | | Health & Wellness | | | | - Dairy intake shows no survival benefit in a study
Dairy products have "neither very harmful or very beneficial" effects on longevity, a team of Dutch researchers wrote in the American Journal of Clinical Nutrition. During a 10-year study, authors found no link between the risk of death and overall dairy consumption among adults ages 55 to 69, but they learned that women had a 4% increased mortality risk for every additional 10 grams of butter eaten daily. Reuters (2/25) | GMA News | | | |
| Government & Food Safety | | | | - Obama sees a need to modernize the FDA
During a presidential panel on jobs and competitiveness, President Barack Obama said the Food and Drug Administration needs an update, Financial Times reported. "Essentially their model was designed for the kind of medical devices you see in museums," he said. "[We should be] getting a group to think strategically about how ... [we design] these regulatory bodies so that they are up to speed and more responsive to a dynamic economy." FoodSafetyNews.com (2/28)
| International | | | | | SmartQuote | | | |  | Real success is not on the stage, but off the stage as a human being, and how you get along with your fellow man."
--Sammy Davis Jr.,
American actor and singer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Friday, February 25, 2011
- Thursday, February 24, 2011
- Wednesday, February 23, 2011
- Tuesday, February 22, 2011
- Monday, February 21, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
More than 3,800 companies demonstrated food and beverage products at the Gulfood trade show in Dubai. The countries of the Gulf Cooperation Council import 90% of their food, with China and the U.S. among the premier trading partners. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.