Tuesday, February 8, 2011

Henkel reveals new logo and slogan

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February 8, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Goya chief: "Nothing happens overnight"
    Frank Unanue, president of Goya Foods of Florida, said the 75-year-old company started out serving the Caribbean market and is now expanding to more Hispanic groups, including the Mexican community. "It's been tough," he said. "We've been at it a good number of years. We've readjusted our products, readjusted advertising, changed the way we sourced our products and kept our persistence." The Miami Herald (free registration) (2/7) LinkedInFacebookTwitterEmail this Story
 
  • Henkel's new slogan: "Excellence is our Passion"
    Henkel, whose brands include Dial and Right Guard, has updated its logo and added the slogan "Henkel:­ Excellence is our Passion." The red oval appeared on Henkel products in 1907, and the company name was added in 1920. The last time the logo was updated was in 2002. Drug Store News (2/7) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
 
  • Loyalty index shows customers value "delight"
    This year's Brand Keys Customer Loyalty Engagement Index shows " 'delight' is now the critical brand differentiator and most important driver of engagement and loyalty," said Robert Passikoff, founder and president of the Brand Keys consultancy. Brands with high rankings include Dunkin' Donuts, Starbucks, Cheerios, Frosted Flakes, Aquafina and Sam Adams. MediaPost Communications/Marketing Daily (2/7) LinkedInFacebookTwitterEmail this Story
  • SUPERVALU, Walgreen roll out private-label beer
    Two major retailers have introduced low-priced private-label beers, adding to a category that has proved challenging partly because it competes with products that are heavily advertised. SUPERVALU has launched Buck Range Light and Walgreen now sells Big Flats 1901, with both companies saying the time is right because customers are seeking ways to save money. The Wall Street Journal (2/8) LinkedInFacebookTwitterEmail this Story
Accenture acquires CAS — A powerful combination
By providing an integrated suite of enterprise software applications, the most demanding requirements of the consumer products industry can now be met. Learn how the acquisition of CAS by Accenture helps consumer products companies execute in-store strategies more effectively. Learn more>>
  Advertising & Marketing 
  Retail Spotlight 
  • Grocers refill shelves between Oklahoma storms
    Grocers in Tulsa, Okla., are stocking up in anticipation of another storm after an earlier winter storm slowed delivery and prompted customers to load up on staples. "We're still about a day behind because stores are asking for twice as much as they usually do," said an official with Associated Wholesale Grocers, which distributes to several supermarkets. Tulsa World (Okla.) (2/7) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Science & Technology 
  • Tcho creates virtual chocolate factory
    Tcho is working with FXPal to develop technology that allows both employees and customers to interact with a virtual version of its chocolate factory. Customers will be able to use the technology to track their products as they are created, said marketing manager Larry Del Santo. ConfectioneryNews.com (2/7) LinkedInFacebookTwitterEmail this Story
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  Health & Wellness 
 
  GMA News 
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Quality Systems ManagerFurmano FoodsNorthumberland, PA
Director of Food Service Sales, Mid WestRichelieu Foods, Inc.Chicago, IL
Chief Executive OfficerFeeding America West Michigan Food BankGrand Rapids, MI
Director of Shopper MarketingMeijerGrand Rapids, MI
Space Management SpecialistBoston Beer CompanyBoston, MA

  SmartQuote 
If your company has a clean-desk policy, the company is nuts and you're nuts to stay there."
--Thomas J. Peters,
American management expert and writer


 
 
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