Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/AScodNdKdIdpowdkfDajaIcNdoXo
| February 1, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - I can't find you: Search engine optimization basics for associations
Ray van Hilst is director of client strategy and marketing at Vanguard Technology. He recently contributed a two-part series with five tips on SEO for associations.
"Nice website. Shame I didn't find it when I did research on your association's industry.
"Associations are natural thought leaders and like to be known as the 'go-to-expert' for their niche. However when I ask Web users, 'How do you research something related to your work,' their answer is almost always 'Google.' Not 'I visit my association's website.'
"Search engine optimization is constantly evolving with new technologies helping Web users find the right websites. Yet every day I see association websites lacking SEO basics that could help them be shown in more industry related searches."
Read the complete first post here, and second post here. - News from across the association and nonprofit world:
Executive changes, meetings and best practices: Association news hound? Follow along at @SmartBriefScoop. - Why you need to offer customers more than just a product
 Brands must find a way to make their business goals coincide with their customers' needs if they're going to make use of social networks, Debbie Weil said at a recent conference. Weil pointed to Nike's partnership with the Lance Armstrong Foundation in which Nike was able to sell bracelets by aligning the product with consumers' desire to fight cancer. Bringing a brand and its customers together in a common cause is a critical part of using social networks for business, she says. SmartBrief/SmartBlog on Social Media (1/26) - Membership, virtual meetings and letting go of staff
A month of blog posts from SmartBlog Insights:
| Leadership Focus | | | | - Reasons that good leadership doesn't come naturally
The best business leaders and entrepreneurs have plenty in common: a willingness to tolerate risk, a forward-looking mindset and a hunger for challenges. But that doesn't mean good leaders are born that way, writes Rupert Merson, an adjunct associate professor at London Business School and author. In fact, as every business professor knows, students often leave the classroom far better leaders than when they entered. "We know for sure that it's not additional genes they have picked up in the classroom, but new skills and understanding," Merson adds. SmartBrief/SmartBlog on Workforce (1/27) - How to get your team talking again
Your team can't operate effectively unless its members keep talking to one another, writes Wayne Turmel, but most communication plans fall flat almost as soon as they're implemented. Create a plan that survives in the real world by bringing your workers into the planning process, evaluating the plan's effectiveness early and often, and not blaming your workers when things go wrong. "Maybe it's the plan that needs fixing, not the people," Turmel notes. BNET/Connected Manager blog (1/24) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 6 ways to use a social media fight to burnish your brand
When the going gets tough, savvy social media marketers use judo-style tactics to turn their opponents' outrage into passionate brand advocacy, SmartBrief's Jesse Stanchak writes. Your most vocal critics are often those with the biggest stake in your success, so by staying honest, calm and classy, it's often possible to turn anger into admiration. "An angry fan is an invested fan. They wouldn't have lashed out at you if they didn't care," Stanchak writes. SmartBrief/SmartBlog on Social Media (1/25) - How to build buzz without creating killer content
Pharmaceutical companies are finding it hard to generate Web content without running afoul of regulatory guidelines -- but that doesn't mean they can't join the social media revolution, writes Chris Iafolla. Instead of creating content, companies should focus on curating content from around the Web, Iafolla suggests. "Is it a perfect social media engagement? No. But in a space that is beholden to regulations, like Pharma, it's a step on the path to a full social media engagement strategy," he writes. PR Squared (1/25) | SmartNugget | | | |  | | - 11 ways corporate culture will change by 2020
Generation Y workers now moving up the career ladder will soon be in a position to start shaping the companies they work for, writes James Kerr, and that could have profound implications for the business world. Collaboration, connectivity and flexibility will be standard for most companies, and they will have to rethink their security, HR and management practices to adjust to their workers' desire to hop from one job to another or to work in multiple jobs simultaneously. Management-Issues (U.K.) (1/17) | |  |
| |
| | | About SmartBrief® | | SmartBrief delivers the day's most important industry news to the desktops of key decision-makers. | | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.