 | News about digital retail commerce |  |
 | |  | | | New Paper: Multi-Site Strategies for Profitable Growth
Launching multiple ecommerce sites can be an effective growth strategy — but not when the deployment costs exceed the financial benefits. This new paper looks at how some leading brands have successfully implemented multi-site Web strategies for globalization, alternative brands, alternative channels and microsites, and achieved a positive ROI. Download today. | |  | |  |
- How merchants can win over mobile users
The percentage of consumers interested in receiving location-based retail promotions on their mobile phones hovers in the single digits, according to a report from Forrester Research. The report offers retailers tips on how to attract mobile users to the growing array of location-based services, starting with the importance of ensuring that every offer includes something of value to the consumer. "Location-based upsell offers should be used to convert customers who may exhibit signs of leaving empty-handed," the report says. InternetRetailer.com (2/22)       - Mobile stores seen as vital to hold on to consumers
Retailers face a tough task bringing their products into a mobile environment, but it's one they have to address if they hope to build and retain customer loyalty, panelists said at Mobile Marketing Day 2011. Despite the proliferation of mobile devices with unique requirements, retailers are advised to offer an array of services that allow consumers to connect, browse and buy in a mobile store environment. MobileCommerceDaily.com (2/23)  | 25 Seasoned Merchants Share Their Perspective on Social and Mobile — In Part III of the Merchant Rules by Lauren Freedman, merchants representing a cross-section of retailers and brand manufacturers discuss how they create a compelling customer experience across channels including smartphones and tablets, Twitter and Facebook. Learn more | - Where do social media moms fit in marketing plans?
The lion's share of moms polled recently said they had used social media sites within the last month, and 60% reported using social media to make purchases. The growing ranks of influential social media moms are a potential marketing gold mine for brands that figure out how to create the ongoing relationships that are important to the demographic, writes digital branding expert Holly Pavlika. iMedia Connection (2/23) - China rolls out a government-run search engine
The Chinese government rolled out a state-controlled search engine, Panguso, that aims to compete with Baidu, the country's largest search site. Panguso was developed with China Mobile, which will support the mobile piece that allows users to tap into the service with smartphones and send search results to their home computers using text messages. CNET/Digital Media blog (2/22)  - Roku boxes will be compatible with Prime streaming service: Hardware maker Roku is making Amazon Prime Instant Video available on its set-top boxes for Internet streaming. The feature will be available on Roku's Amazon Instant Video Channel. TWICE (2/22)
- Abercrombie to consolidate 2 distribution centers
Abercrombie & Fitch said it will spend about $26 million during the next two years to consolidate two Ohio distribution centers into one multi-purpose facility. One center ships global online orders and merchandise for its namesake store and the second facility serves Abercrombie's Hollister and Gilly Hicks stores. InternetRetailer.com (2/21) - Yahoo! Videos to pull user-created content next month
Yahoo! users have until March 14 to download and save videos posted to the company's website. After that date, the company plans to delete user-created videos as part of a shift to focus on core businesses. Future content on Yahoo! Videos will be provided by Yahoo and partners, the company said. Computerworld (2/22) - Former PayPal insiders create company to help startups find funding
Eric Jackson, one of PayPal's first two dozen employees and author of an account of the company's early ups and downs, launched a startup this week, with backing from some other early PayPal insiders. CapLinked provides an online forum for startups and would-be entrepreneurs to connect with potential investors, as well as software to help manage their relationships. San Jose Mercury News (Calif.) (free registration) (2/22)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
| Interactive Advertising |  | | | - Research: Consumers see gray areas in online privacy debate
Consumers don't necessarily view the debate over online privacy as a black-and-white issue, but rather more as something that should be applied to specific situations that have to do more with security, according to new research. Consumers' comfort level with sharing information varies depending on the type of information and the level of trust they have in particular organizations, the study found. MediaPost Communications/Online Media Daily (2/22) | Shop.org Spotlight | | | | - Delaying swipe fee reform could cost merchants and customers $1 billion per month
The card industry's push for postponement of debit card swipe fee reform could cost retailers and their customers more than $1 billion per month, according to NRF. "Now that reform is about to go into effect, the card industry is asking for a do-over they don't deserve," NRF Senior Vice President and General Counsel Mallory Duncan said as the House held a hearing on the issue. "We would rather use the savings to cut prices, provide more retail workers with health insurance or put more Americans to work." Read more. - Shop.org SmartStat: Feb. 23, 2011
 Two out of five online consumers cited free shipping offers as one of their top reasons for shopping more online during the 2010 holidays than in previous years. Source: Shop.org survey conducted by BIGresearch - Want to speak at Shop.org?
Be a part of the hottest digital retailing events of the year. Submit your proposals now for Shop.org's 2011 events, including the 2011 webinar series, Marketing Month, Online Merchandising Workshop and Annual Summit. Deadlines for proposals are quickly approaching. Learn more.
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