 | February 14, 2011 | News for the retail industry |  |  | |
- Macy's, Sears think locally to boost customer loyalty
Macy's, Sears and PetSmart are among the top retailers using loyalty programs, locally driven marketing and in-store events to woo new customers and keep existing ones. "We've got a highly educated consumer who is probably more demanding than she's been in the past," said Martine Reardon, vice president of marketing at Macy's. "She wants to go to a retailer that understands her, is really relevant to the lifestyle she's living, and really does pay attention." Advertising Age (tiered subscription model) (2/14)       - J. Crew's creative director jumps into Fashion Week
 J. Crew's goal is to provide pieces that anyone can wear and tries to prove it by showing basic pieces such as jeans, chinos and classic cardigans in "kooky" new ways that illustrate how they might work in a specific consumer's wardrobe, said the chain's creative director, President Jenna Lyons. In this Fashion Week interview, Lyons also talks a bit about how tastes have changed this season and how the company copes with rising commodity prices. The Wall Street Journal (2/14) - Best Buy goes slow to win Chinese customers
In China, Best Buy had to learn to serve customers who wanted a vast variety of products to choose from, rather than the carefully curated offerings the electronics giant normally offers. The key was to show customers that they could have their a broad selection but still benefit from the impartial advice of Best Buy's representatives, says Kal Patel, head of Best Buy's Asia operations. "In China you cannot make revolutionary change. You have to work at the pace of the Chinese consumer." CNNMoney.com/Fortune (2/11) - Bloomingdale's debuts decor from Diane von Furstenberg
Diane von Furstenberg has launched her first significant foray into home decor with an exclusive line for Bloomingdale's. The iconic designer's new line includes about 500 different products for the table and another 400 for the bedroom, and products are on display throughout the department store's New York City flagship this week. Women's Wear Daily (subscription required) (2/14)  | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. |  - Designers move online to strike while the styles are hot
A growing number of designers are using websites and social media to make their new looks available to buyers immediately after models step off the runway at New York Fashion Week. Norma Kavali and Cynthia Rowley started the "buy now" trend last year, and others including Perry Ellis and Betsey Johnson are jumping on the bandwagon. Crain's New York Business (2/11)  | Find Out Why Meetings Will Increase in 2011
The number of 2011 meetings being planned by companies will increase 8% over 2010, according to 459 meeting planners responding to the FutureWatch 2011 survey. In addition, 18% of respondents expect a significant budget increase this year; 39% foresee a slight increase.
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 | Hot Topics |  | | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Policy & Government Affairs | | | | - California court rules merchants can't collect ZIP codes
Retailers in California no longer can ask customers paying by credit card for their ZIP codes, the state Supreme Court ruled last week. The court determined that ZIP codes fall into the category of "personal identification information," and asking for them violates the state's consumer privacy law. Merchants often ask for the information to aid in geographic marketing efforts; a lawyer representing consumers says the ruling will help protect against credit card fraud and identity theft. Los Angeles Times (2/11) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| NRF News | | | | - Organized Retail Crime pilot program expands nationwide
Last week, the U.S. Immigration and Customs Enforcement announced the expansion of its Organized Retail Crime Pilot Program into an ongoing, national initiative, which will be known as the SEARCH initiative. As of February 2011, the pilot program has resulted in 38 criminal arrests, 29 indictments, and 14 convictions. These cases have also led to the seizure of nearly $4.9 million in cash, property, and monetary instruments. Read more. - NRF SmartStat: Feb. 14, 2011
 Almost 80% of retailers say they use Twitter, up from 61% in 2010. Source: Retail Horizons 2010. - Are Facebook credits leading to a new social payment system?
Thanks in part to social media sites like Facebook, retailers and customers are more connected than ever before. In an upcoming INNOVATE 2011 session, Jay Feitlinger of StringCan Interactive will discuss how interactions between retailers and customers via Facebook could be the beginnings of a near-future universal form of payment. Retail's newest show, INNOVATE 2011, will be held March 8-10 in San Francisco. Learn more.
| Chain Restaurant News | | | | - Panera Bread puts innovation on the menu
When the recession struck, Panera Bread refused to get dragged into the fast-food price wars, and instead focused on offering full-price convenience food to affluent middle-class customers. The strategy paid off, and the chain is now planning an innovation drive to ensure continued growth. First on the menu: Steak sandwiches and a loyalty-card program for regulars. The Wall Street Journal/Dow Jones Newswires (2/11) - KFC feeds demand for local dishes in China
 Yum! Brands-owned KFC operates 3,200 restaurants in China and commands 40% of the country's quickservice market, due in large part to its focus on hiring local managers, sourcing homegrown ingredients and tailoring its menus to Chinese tastes. Some analysts are concerned that Yum! will become too dependent on China, which is likely to comprise more than half of its global revenue by 2015. The Washington Post (2/12) | Career Track | | | |  | |  | | | | |  |  Merchandise Planning and Inventory Management Senior Manager | Kurt Salmon | Multiple Locations, United States | | Product Development and Sourcing Senior Manager | Kurt Salmon | Multiple Locations, United States | | Vice President - Divisional Merchandise Manager | The Vitamin Shoppe | North Bergen, NJ | | District Sales Manager- Texas & Oklahoma Market | Lakeshore Learning Materials | Houston, TX | | Director of Merchandising | Lakeshore Learning Materials | Carson, CA | | Buyer (Consumer Electronics) | Purchasing Power | atlanta, GA | | Women's Buyer/Category Manager | Meijer | Grand Rapids, MI | | Project Manager, Multi-Channel POS | Sports Authority | Englewood, CO | | Vice President, Sterling | Sterling Shoes Inc. | VANCOUVER, Canada | | VP of Marketing | Teavana | Atlanta - Buckhead, GA | | Lead Analyst, Paid Search | Target Corporation | Minneapolis, MN | | Senior Manager, Site Planning | Target Corporation | Minneapolis, MN | | | |  | |  |
| SmartQuote | | | |  | I don't care too much for money, money can't buy me love."
--The Beatles,
British rock band,
quoted for Valentine's Day, Feb. 14, 2011  |
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