| News about digital retail commerce |  |
- EBay hires search experts from Facebook and Microsoft Bing
EBay hired two experts from Microsoft and Facebook to perfect the auction site's search capability, including improved inventory matching based on search terms and interests. Scott Prevost, Microsoft Bing's former principal development manager, has been named eBay's vice president of product management on search. while former Facebook research scientist Dennis DeCoste is eBay's director of research. All Things Digital/eMoney blog (1/31)        | Attend Webinar: Maximize Revenue Performance from Product Recommendations
Join Forrester Research eCommerce expert, Sucharita Mulpuru, and Certona CEO, Meyar Sheik, as they share best practices and key success strategies that drive incremental sales and boost average order values from personalized product recommendations! REGISTER | - Report: Web-only merchants led sales growth last year
Web-only merchants led by Amazon.com reaped the lion's share of last year's sales growth, according to a preliminary report. Data from 87 online-only retailers reveal a 32.9% sales increase in 2010 over the previous year. Total retail sales for 2010 grew 3% to $2.4 trillion, according to data from the National Retail Federation. InternetRetailer.com (1/31) - Study: Europeans shop online more than U.S. consumers
Europeans spent $235.6 billion in online sales in 2010, outpacing U.S. expenditures of $173 billion. For three straight years, European online sales have grown faster than U.S. online sales, according to a report by the Center for Retail Research. Shoppers in Germany and France account for much of the growth in Europe, yet U.K. and Danish consumers spend the most. Catalog-Biz.com (U.K.) (1/31) - Consumers look past social media to other touchpoints, report finds
Most consumers prefer to connect with brands via word of mouth, e-mail and company websites rather than social media channels, according to a report by digital ad agency Razorfish. Being willing to engage customers is more important than embracing social technology, the report finds. "[T]he hipster who DMs a company on Twitter and a boomer who sends a letter in the mail both ultimately want the same thing. Thus, companies should worry less about building out numerous channels and touchpoints and more about ensuring each customer interaction communicates value," Razorfish says in the report. MediaPost Communications/Online Media Daily (2/1)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - APIs may be the next "killer app"
The buzz over potential mashups of Web offerings, such as Flickr and Google Maps, has become reality as application programming interfaces are allowing apps and services to interact with each other, writes Garrick Schmitt, managing director of experience and platforms at Razorfish. Etsy and Best Buy have used APIs for e-commerce purposes, while Oakley has deployed the technology to create a Surf Report. "In the not too distant future, most marketers will find that to thrive in our new application-driven world that the 'killer app' just may be the API itself," Schmitt writes. Advertising Age (tiered subscription model)/DigitalNext blog (2/1)  | Get the free Coverity Scan 2010 Open Source Integrity Report featuring the Coverity Software Integrity Report for the Android Kernel. Coverity has been testing code in open source projects since 2006. In 2010 Coverity analyzed over 291 projects and 61 million lines of code. The 2010 report shares everything found — from security defects to what could be shipping inside Android devices. |
 | Companies in the News |  | | | - Will Facebook emerge as a key e-commerce player?
The numbers show Facebook's ability to drive traffic to retailers' e-commerce site is growing fast, writes PowerReviews Senior Vice President Cathy Halligan, with "earned and shared" media pushing more traffic as results from paid advertising lag. Different types of content drive traffic depending on the source, with retailer-generated deals and consumer-created product reviews and commentary leading the way. ClickZ (2/1) - Baidu bets on ad spending and social trends
China's Baidu beat analysts' earnings estimates for the fourth quarter and said it expects spending by large advertisers and the growth of social networking among China's consumers to boost future revenue. The company gained market share after Google pulled out of China last year. Yahoo!/Reuters (1/31) - Strong e-commerce growth drove holiday volume for UPS
UPS delivered more than 440 million packages worldwide during the 2010 holiday season, results the company attributes largely to the increase in online shopping around the globe. Volume exceeded 24 million packages on five days during the season, topping the 2009 peak average of 22 million daily packages. InternetRetailer.com (2/1)
| Legislative & Regulatory | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Target plans to launch its new website for the 2011 holiday season.
Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Network with us from coast to coast
Shop.org's free, retailer-only regional dinners head west in February to sunny California, with stops in Palm Desert and Los Angeles. Enjoy a great meal at a local restaurant and network with other e-commerce executives in your area. Not in California? Check out the full spring schedule for all dates and locations. Register or learn more. - The ROI of your Shop.org membership
Whether you're a retailer or solution provider, find out exactly what your Shop.org benefits encompass by reviewing our new interactive membership headquarters. Learn about events, committees, research and members-only content available now. Learn more.
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