| News about digital retail commerce |  |
- Net-a-Porter debuts fashion TV channels
Net-a-Porter is set to launch four TV channels this week, each focused on style and shopping and available on a myriad of devices including Google TV-enabled Sony TVs and Blu-Ray players, mobile devices, and Facebook, YouTube and Twitter. "It's fashion entertainment you can shop from, and we see it as a natural extension for Net-a-Porter. It also creates a home for the backlog of unique content and ideas we have, and for our film archive," said Vice President Alison Loehnis. Women's Wear Daily (subscription required) (2/9)        | Target plans to launch its new website for the 2011 holiday season. Bring your talents to our groundbreaking e-commerce initiative as we launch our new Target.com website and continue to lead the explosive mobile retail experience. Join our Talent Community; apply for great new careers, and keep track of what's happening at Target.com! | - The psychology behind the success of daily-deal sites
Daily-deal sites are succeeding because they're effectively using psychology to sell consumers on the local business bargains they tout, writes David Pogue. Limiting bargains to one per day creates a sense of scarcity and requiring a minimum number of takers for a deal to go through add incentives, he writes. And finally, "There's something about the simple phrase, '$10 for $20 worth of stuff,' that gets you." The New York Times (free registration) (2/9) - Oneida.com aims to map path to purchase
Online home-goods retailer Oneida.com is using an online ad-monitoring tool to gain insight into the different kinds of ads consumers click before they make an online purchase. Gaining insight into not only the last ad the shopper clicked before buying but also the ones that came before may help the company allocate its ad budget more efficiently. "This will give the insight on advertising opportunities that may have appeared too costly before," said e-commerce director Andrew Ruggeri. InternetRetailer.com (2/9) - Bing begins to gain on Google, rankings show
Google still commands the majority of online searches, but Microsoft Bing got busier last month, according to Experian Hitwise. Searches on Bing increased 6% in January compared with the previous month, while traffic on Google fell 2%. Bing also had a higher "success rate" than Google, which means more of its searches resulted in users actually clicking through to a site. CNET/Microsoft blog (2/9)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. View our on-demand Webinar Gain a clearer picture of small-business risk in an uncertain market. |
 - Giant tweets tout tacos in Texas
Billboard-size tweets are boosting taco sales at Stripes Convenience Stores in several Texas markets. Stripes invited consumers to use Twitter to submit ad copy about why they like the tacos. The tweets are then filtered for the best copy, which is then displayed on digital billboards. MediaPost Communications/Marketing Daily (2/9)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Barneys.com debuts editorial site The Window
A new editorial feature added to Barneys' website aims to offer customers new glimpses into the world of high fashion. The Window, named to play off the chain's iconic and eclectic store windows, will feature new content daily including industry news, designer profiles and interviews and an ongoing conversation with newly appointed fashion director Amanda Brooks. Retailing Today (free registration) (2/9) - Visa to acquire PlaySpan for $190 million
 Visa will pay $190 million in cash to acquire online payment-platform and services company PlaySpan, a move the company says will complement last year's $2 billion acquisition of CyberSource. PlaySpan's flagship monetization-as-a-service product draws from more than 85 payment options to serve a global audience on social and gaming sites. MarketingVOX (2/9), TechCrunch (2/9) - He didn't know Jack about fashion
After Jason Ross decided to import online shopping clubs to the U.S. men's fashion market, he persuaded a computer science class at his alma mater to build his website, then visited trade shows "over and over again" to build connections in the fashion industry. JackThreads launched in 2008 -- after more than two years of planning -- with six brands that "didn't really have an outlet for their off-price goods." Today the company works with 250 brand partners, generating between $5 million and $10 million in annual revenue. AOL Small Business (2/8)  | Each year U.S businesses spend trillions of dollars on goods and services. Focus Research empowers buyers to spend their budget wisely by offering easily accessible and trustworthy information on vendors that support small and mid-size business operations. Download this free whitepaper that compares leading CRM vendors to ensure you choose what's best for your organization. |
| Interactive Advertising |  | | | - Firefox feature lets users opt out of tracking
Consumers are being offered a "do not track" option on their Mozilla Firefox browsers. The service informs each site the user visits that he or she does not wish to be tracked. Similar options are under study or development by other companies as the Federal Trade Commission calls for better consumer privacy protection. ClickZ (2/9) | Shop.org Spotlight | | | | - Report shows retailers are refocusing for 2011
After two to three years of belt tightening, expansion is back on the agenda, and retailers are ready to begin experimenting again with new brick-and-mortar concepts, hoping to appeal to shoppers interested in buying for "wants" instead of "needs". Gain the latest insights on how retailers have adapted to this new consumer -- and what they're planning in 2011 -- from the just-released Retail Horizons report, the most authoritative source for retail benchmarks and trends. Order the full report by Feb. 28 and save up to $135. Learn more.
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