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| December 1, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Association chief: Be a leader, not a manager
The best bosses are leaders, not mere managers, says Nicholas Calio, CEO of the Air Transport Association -- which this week changed its name to Airlines for America. That means inspiring workers, taking responsibility for the company's successes and failures, and modeling the personal integrity they expect from employees. "They speak their mind and keep their word," Calio says. "They understand the importance of independent strategic thinking and building strong teams." SmartBrief/SmartBlog on Leadership (11/16) - Top tweets: New CEOs, executive directors step up
 News from across the .org marketplace:
| Leadership Focus | | | | - Leadership lessons from a bucket of crabs
When crabs are dumped into a pot together, there's often one feisty enough to start pulling itself out -- but the others quickly jump up and drag it back in. There is similar resistance to change in many work environments, writes Scott Eblin, but good bosses find ways to avoid getting pulled down and stuck in stale ways of doing things. "Leaders recognize the resistance and figure out ways to move past it," Eblin writes. "They're the crabs who pull themselves out of the pot and bring the rest of the crabs with them." EblinGroup.com/Next Level Blog (11/21) - How to become a C-suite superhero
Every worker has an amazing superpower -- and a Kryptonite-style weakness that threatens to bring them down, writes Josh Linkner. Whether you're a math whiz, an unbeatable negotiator or a visionary creative, it's vital to understand your strengths and weaknesses. "True heroes play to their strengths," Linkner writes. "They spend a disproportionate amount of time being the absolute best at a small number of things rather than trying to master every skill." FastCompany.com/FC Expert Blog (11/28) - Does your company have a performance-review problem?
 Most end-of-year performance reviews are a massive waste of time and energy -- and that's a problem leaders should make it their business to tackle, writes Mike Figliuolo. Feedback should be continuous, and neither praise nor criticism should be couched in meaningless metrics and appraisal processes. "How failed is our leadership culture that we have to sit around and wait for HR ... to dictate when and in what form we must critique the people on our teams?" Figliuolo asks. ThoughtLeaders blog (11/28) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Content-marketing strategies deserve a fresh look in new year
A fresh look at content-marketing strategies for the new year should involve evaluating what could work better and what will never work, writes Joe Pulizzi, founder of the Content Marketing Institute. Content can be repackaged in a number of ways, especially to take advantage of the growing influence of social media. These and other tactics have the potential for a "major impact" for businesses willing to take the time to act, Pulizzi writes. B2C Marketing Insider (11/17) - Want a higher Klout score? Get busy on Google+
Klout says it's factoring users' Google+ activity into its influence calculations, and Google+ users already have higher scores. The average Google+ user will receive about a 2-point bump in their Klout score, but some heavy users' influence ratings could rise as much as 40 points, Klout says. TechCrunch (11/22) | SmartNugget | | | |  | | - 3 leadership guidelines from Coach K
Duke basketball coach Mike Krzyzewski set a record with his 903rd Division I win this week. The grace with which he carried himself after his milestone victory is a model for all bosses who are lucky enough to experience big personal victories, writes Scott Eblin. "Coach K is clearly a winner and a leader," Eblin writes. "He set a good example on Tuesday for leaders who experience a big win. EblinGroup.com/Next Level Blog (11/16) | |  |
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