| October 4, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Sassy Sauces founder does it all
 Maureen Gallagher Harder said she started Sassy Sauces after getting praise for the chocolate and caramel sauces she had made as gifts. When starting out, she didn't realize the work on the business end of things, such as getting a license and finding a commercial kitchen. But three years later, she's into it and finds that "the gourmet food network is a little subculture; we are always sharing information," she said. The Boston Globe (10/3)         | Facebook marketing for small businesses
Inc. magazine's blue-collar millionaire and successful restaurateur Nick Sarillo shares how he & his staff made Facebook marketing a valuable part of their promotional strategy. Discover Nick's proven tactics and learn from 21 other experts during October's Facebook Success Summit. Register now! |
 - 100-calorie packs are part of American culture
Americans are still craving 100-calorie snack packs, which are taking shape in deli meats and cheeses. A GMA survey found that 49% of companies that participated have launched single-serving products since 2002, and the category has experienced 7% growth in the past three years. The Boston Globe (10/2) - Gum launches move in new directions
Global gum sales are up 37% since 2001, and gum makers are introducing gum with health benefits or unusual flavors. Kraft is set to launch Trident Vitality, with vitamin C, in early 2011, and Wrigley has introduced Extra Dessert Delights, which offers sweet tastes including chocolate mint chip. Chicago Tribune (10/2)  | Do People Trust Your Brand?
Business-to-Business companies increasingly recognize how critical building trusted online relationships has become to their financial success. Download this white paper to learn how companies can align trust, credibility, and privacy processes within their organizations to grow revenues and mitigate risk. |
 - Naked Juice gets its largest campaign to date
The first national campaign for PepsiCo's Naked Juice brand includes print and digital components touting the beverages as "health-conscious" choices with "no added sugar or preservatives." One print ad shows a smiling woman holding a bottle of the juice, with the words, "This is fruit's higher purpose." Brandweek (10/1) - BET deal puts Smirnoff in a reality show
Spirits maker Diageo is teaming with Black Entertainment Television on a reality show called "Master of the Mix," featuring Smirnoff vodka. The show, created and produced by Diageo, follows disc jockeys in an elimination-style, music-mixing challenge, with survivors of each round receiving cocktails. The show will also feature a mixologist who will give viewers lessons in how to mix drinks. The Wall Street Journal (10/4) , Adweek (10/1)  | What New CEOs Need to Know, 3rd edition
Being a CEO is fundamentally a paradox: Complete responsibility and incomplete control. This collection of Harvard Business Review articles provides a crash course for the new CEO to set the right strategy, focus efforts, and get things done the right ways. Order here in print or PDF. |
 | Retail Spotlight |  | | | - Wal-Mart's shelves reflect stark economy
Families that rely on government assistance can be found shopping at a Virginia Wal-Mart at midnight on the first of the month, when the new month's funding becomes available. Wal-Mart has changed the way it stocks its stores to accommodate customers who struggle from check to check, carrying larger packs of items at the beginning of the month, and smaller sizes toward the end. National Public Radio (10/2) , The Wall Street Journal (10/2)  | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Science & Technology | | | | - Argentina seeks to promote biotech soybean use with new bill
The government of Argentina could amend its seed regulations by introducing a bill that aims to promote the use of additional biotech soybean varieties and allow seed developers to secure royalties for their products. "If new genetically modified varieties enter the country, overall productivity levels will increase," said Pablo Adreani, AgriPAC's director. Reuters (10/1) | Health & Wellness | | | | - Saturated fats are OK in moderation
 Research from the Global Dairy Platform says saturated fats in dairy products have been unfairly blamed for increasing the risk of cardiovascular disease. "[A]ssuming that saturated fat at any intake level is harmful is an over-simplification and not supported by scientific evidence," said a food science professor at the University of California, who noted that diets "inordinately high in fat and saturated fat" can increase risk. Yahoo!/Agence France-Presse (10/1) | GMA News | | | |
| International | | | | - Meat packer can't find enough workers in Okla. city
A Mexican company can't find enough workers for a meat-processing plant in Seminole, Okla., despite a local unemployment rate of more than 10%. The jobs pay $9.50 to $16 an hour, but workers can make similar wages doing much lighter work, such as at nearby casinos. The company, Sigma Alimentos, says it may consider paying some relocation costs for workers interested in the jobs. The Wall Street Journal (10/1)
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