| July 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Bruce Springsteen's guide to social media marketing
 Everything you need to know about social media marketing you can learn from the Boss' back catalog, Steve Olenski writes. Bruce Springsteen's songs are filled with tips about how to be yourself, how to surrender control and how to thrive without the help of phony experts. "If anyone tells you they're a social media expert kindly ask them to 'Fade Away' ... . [A]fter all, you are 'Working On A Dream,' " Olenski writes. MarketingProfs (free registration) (7/11) - Write a white paper? Yes, we can
SmartBrief will offer advertisers the option to develop custom white papers as a response to sponsor demand. These concise, detailed white papers will be produced to fit specific advertiser needs, while leveraging SmartBrief's strong industry knowledge and reputation for best-in-class content. If you have any questions or want to learn more about the new ad option, contact Jessica Strelitz. - CRM news, virtual shows and executive changes
Top 10 industry tweets from the past two weeks:
| Leadership Focus | | | | - 10 ways to brighten up your brainstorming
Self-respect, self-belief, and respect and belief in others are prerequisites for a productive brainstorming session, writes Kevin Eikenberry. "While we may not always feel creative, or haven't seemed to be creative in the past, we believe we are capable of amazing creativity. We therefore expect ourselves to be successful," he writes. KevinEikenberry.com (7/7) - Is body language turning you into a horrible boss?
Your leadership tricks will fall flat if they come with bad body language, writes Carol Kinsey Goman. Inadvertent eye rolls and grimaces, intrusions into workers' personal space or constantly crossed arms can undermine your employees' confidence and your efforts to boost their performance. "Horrible bosses don't have to go to extremes, or even say a word, in order to demean, intimidate or discount employees," Goman writes. Forbes/You Don't Say blog (7/11) - 3 traits of highly effective crisis managers
 Crisis management used to be a relatively specialized skill, experts say, but these days, it's something every leader must master. The best crisis managers can remain optimistic even as the sky is falling and remain calm and focused on broader goals while everyone else panics, says executive consultant Justin Menkes. "The people who are going to thrive in the future are those who can use this pressure to excel," Menkes says. CNNMoney.com/Fortune (6/13) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. Nearly 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 8 ways to find ideas for content that connects
The best social content cries out to be clicked on, writes Arik Hanson. Buzz-worthy content ideas come from staying on top of the Twitter hashtags and lists relevant to your industry, as well as monitoring LinkedIn and Quora boards and being sure to read your industry's major blogs and trade publications religiously. WebProNews (Lexington, Ky.) (7/5) - How to avoid becoming a social media outlaw
 Social media campaigns can bring legal headaches, writes Gonzalo E. Mon. To avoid trouble with the law, make sure that you're transparent about endorsements and promotions, that you provide clear guidelines for your users and followers, and that you call for help when things begin to go badly. "When something goes wrong, assemble all of the relevant stakeholders (including the legal team) and carefully think through your options before you act," Mon advises. Mashable (7/11) - Don't make a hash of your hashtags
Using trending Twitter hashtags can be a risky business, as baked-goods giant Entenmann's learned after jumping on the #notguilty trend that took off at the conclusion of the Casey Anthony murder trial. "Who's #notguilty about eating all the tasty treats they want?!" the brand tweeted, before hastily deleting the post as Twitter users objected to the brand's perceived insensitivity. "Do not use hashtags if you are unsure what they mean," warns Jason Keath, president of Social Fresh -- or better yet, start your own instead of trying to piggyback on unrelated trends. Entrepreneur.com/The Daily Dose blog (7/6) | SmartNugget | | | |  | | - 3 slides that could sink your next PowerPoint presentation
PowerPoint users, take note: Three widely used slides instantly make people glaze over. If you plan to display an organizational chart, a list of strategic points or a before/after summary of your goals, then expect to hear snoring from your audience, writes Scott Eblin. "They're so overused that when the audience sees them appear it immediately shuts down," he writes. Next Level Blog (7/5) | |  |
| |
| | | About SmartBrief® | | SmartBrief delivers the day's most important industry news to the desktops of key decision-makers. | | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.