 | News about digital retail commerce |  |
- American Express debuts daily deals on Facebook
American Express will offer daily deal coupons on Facebook in an effort to compete in the daily deals arena, with initial bargains coming from retail partners including Whole Foods, Sports Authority and Dunkin' Donuts. The credit-card company has an advantage over rivals including Groupon and LivingSocial because it doesn't require payment upfront -- instead, customers click on the coupons they want and their American Express account is credited with the discount when they spend the required amount at participating stores. National Public Radio/The Associated Press (7/18), ClickZ (7/19)       | WEBINAR: Social Commerce Agility: It's all about the Platform
Join us for a free webinar featuring Brian K. Walker of Forrester Research, Inc. on August 23 at 12:30 PM EDT to discuss how your commerce platform plays the central role in realizing the full potential of innovative commerce. Register today! |  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 - Tips to connect with consumers on social media
Social media users want to have conversations, not just be marketed to, and efforts just to push your own message on Facebook or Twitter are likely to be ignored, writes social media expert and author Liana Evans. Her tips for connecting start with researching the conversation before jumping in and listening to what consumers are saying about your brand rather than just counting online mentions. ClickZ (7/20) - Companies push online security efforts to protect their brands
Almost 70% of businesses say they invest in payment security systems to protect their reputations, while only 26% do it to avoid fines that can result from leaks of customers' credit-card data, according to a new report. The report also found that one-third of companies believe the biggest threat to sensitive customer data comes from employees and not outside hackers. InternetRetailer.com (7/19)  - Barnes & Noble rebuilds for a digital future
Barnes & Noble uses its 705 brick-and-mortar stores to introduce consumers to its Nook e-reader, but the chain has been steadily redirecting its resources as it reinvents itself as a seller of e-books and digital content. "It's a balancing act, because bookstores are needed to generate excitement even though the final transaction may be digital," said consultant Lorraine Shanley. The Wall Street Journal (tiered subscription model) (7/20)  | Boost Your Visibility on Digital Shelves
Standing out on the digital shelves of retail sites is key to engaging shoppers. Download this free white paper to learn how to make the short list by securing premium shelf space on leading retail sites. Engage active shoppers. Increase clickshare. Stand out from the crowd. |
| Interactive Advertising |  |  | | - Marketers head to Facebook in droves
Facebook saw the number of paid brand advertising campaigns on its site increase 104% in the second quarter, compared to the first quarter, per research by TBG Digital, a London-based digital agency that specializes in Facebook marketing. TBG's second-quarter analysis identifies retailers as the quickest-growing marketing sector in Facebook ads, with finance and credit card campaigns coming in second in that regard. Ads associated with jobs and education also saw significant gains, per the research. ClickZ (7/19) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | |  | - How to inspire consumer gifting year-round
Online retailers must motivate consumers to make gift purchases throughout the year, not just during the holidays, or risk leaving significant money on the table. In a recent addition to the Shop.org white paper library, executives from the e-tailing group and CashStar outline gifting strategies, tactics and even a calendar to derive maximum ROI from the right marketing offer and social media, as well as savvy use of customer and employee gift cards, gift card pages and gift centers. View the whitepaper. |
- 5 lessons in 15 years of cross-channel retailing from Lands' End, Sears and Charming Shoppes
With more than 15 years of cross-channel retailing experience, Bill Bass, President of Charming Shoppes Direct and a Shop.org Board of Directors member, is slated to keynote Shop.org's 2011 Annual Summit, September 12-14 in Boston. In this session, attendees will learn how to optimize performance across all channels to drive profitability, how new technology fads are not always the cure for what ails you, and the easiest ways to convert shoppers into customers both in stores and online. Learn more.
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Online retail searches at U.K. merchants rose 27% in the second quarter of the year compared to the same period last year, according to a new report from Google and the British Retail Consortium. About one-third of the searches came from consumers outside the U.K., researchers found. 
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