| News about digital retail commerce |  |
- Overstock closes Eziba.com after less than a year
Overstock closed Eziba, a private-sale website launched in August, as the online retailer focuses on rebranding for its O.co name. "Revenues were OK, but it hadn't been a huge customer-acquisition piece," said Overstock President Jonathon Johnson. "Most Eziba members were also O.co shoppers." InternetRetailer.com (6/30)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Report: Most retailers don't have Facebook shopping apps
Nearly 80% of the top 500 online retailers have a Facebook page but only about 12% have added applications or widgets that allow fans to shop directly from the social site, according to new research from Ability Commerce. Researchers also found that large retailers are more likely to launch Facebook shopping. InternetRetailer.com (6/30)  | Ad Compliance Best Practices Kit — Stay ahead of consumer concern and government regulation with TRUSTe. Gain an overview of what Behavioral Advertising (OBA) is, why it is important, and what your options are. Insights from the FTC, DAA, TRUSTe, Forbes, Publisher's Clearing House and more. Register Now. |
 - 5 tips to create a more effective "About Us" page
The "About Us" page on your website may be an afterthought for you but it's often the most-visited portion of a site by online users looking to get a better sense of your brand, writes marketing speaker and author Bryan Eisenberg. His tips for building a better page include sharing your story instead of your sales pitch, finding creative ways such as CEO videos to share your culture and values and highlighting the real people behind your brand. ClickZ (7/1) - Report card shows room for improvement for e-mail marketers
Retail marketers have plenty of areas for improvement when it comes to e-mail campaigns, according to a MediaPost analysis. Most marketers have added links to social sites but few are creating content that compels recipients to share, the report says. Further, only 17% of online retailers send an e-mail after a customer leaves their site with a full shopping cart. MediaPost Communications (6/30)   | Companies in the News |  | | | - ShopRunner to offer digital wallet, monthly subscription
Amazon Prime rival ShopRunner plans to launch a new subscription offering next month that will let users pay a monthly fee of $8.95 rather than commit to the annual $79 membership. ShopRunner also plans to debut a digital wallet option that will let customers store payment information so they don't have to re-enter it each time they make a purchase. InternetRetailer.com (6/30) - Chinese police arrest 36 in Alibaba fraud case
Police in China have arrested 36 people accused of running running fraudulent sales scams on business-to-business e-commerce site Alibaba. The suspects allegedly posed as legitimate sellers and collected a total of about $6.6 million without ever shipping any merchandise. Network World (6/30)
| Interactive Advertising | | | | | Legislative & Regulatory | | | | - Retailers push for simpler federal tax code for online sales
Retailers and trade groups including NRF are backing federal efforts to create a simplified tax code for digital goods sold online. "In this emerging digital market, it's almost an interstate commerce issue. It'll be up to Congress to decide when and how states can tax digital goods," said NRF's Maureen Riehl. DMNews (7/1) | Shop.org Spotlight | | | | - Americans spending more, traveling more this Fourth of July
American patriotism will be on full display this July 4 as millions celebrate by shopping and traveling. While one in five shoppers will purchase new patriotic merchandise ahead of the holiday, many American households will decorate with merchandise they already have: Nearly 126 million people will fly a flag, 89 million will wear U.S.-themed apparel, and 62 million will display patriotic decor. Additionally, 31 million Americans plan to travel. Read more. - Shop.org SmartStat: July 1, 2011
 95 companies have already registered to attend Shop.org's Online Merchandising Workshop. Source: Shop.org - Claim your free pass to the Online Merchandising Workshop
 At the Shop.org Online Merchandising Workshop, July 11 to 13 in San Diego, Calif., industry experts from Golfsmith, Lucky Brand, ModCloth and REI will offer tactics and best practices to improve online merchandising efforts. Shop.org retail members are allowed one free pass to the event, which is limited to 300 attendees. Learn more.
| Editor's Note | | | | - SmartBrief will not be published Monday
In observance of Independence Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday. | SmartQuote | | | |  | Liberty is always dangerous, but it is the safest thing we have."
--Harry Emerson Fosdick,
American clergyman,
quoted for U.S. Independence Day, July 4, 2011  |
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