  | July 22, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Jones Soda bottles are So So Happy
Jones Soda partnered with lifestyle brand So So Happy on limited-edition bottles featuring the latter's characters, sold as a four-pack with a different flavor and character for each bottle. "It was a natural partnership, as both brands support the idea of individuality, and that really comes to life with this new line," said Jones CEO William Meissner. Drug Store News (7/21), Drinks Business Review (7/22)       - PepsiCo profits up 18%
PepsiCo posted an 18% profit gain for the second quarter but lowered expectations to the high single digits for the year, down from 10%, because of higher commodity costs and uncertainty in developed markets. Pepsi is raising prices and boosting marketing, but CEO Indra Nooyi noted higher beverage prices can be problematic because consumers can trade down and "go from packed beverages to, first, bottle water, then to tap water." The Wall Street Journal (tiered subscription model) (7/22)  | FedEx Trade Networks now offers a portfolio of three distinct international ocean freight forwarding services, with coverage in major markets including North America, Asia, Europe, India and Latin America. Whether you need flexibility or reliability, take greater control of your supply chain with Ocean Choices from FedEx Trade Networks. |
  - Sales of gourmet food sizzle
The Fancy Food Show in Washington, D.C., this month attracted food makers from 81 countries, as interest in specialty foods grows in the U.S. "People have stopped dining out as much, but as Americans have gotten more sophisticated and adventurous with their dining, they now want better products at home," said a spokeswoman for the National Association for the Specialty Food Trade, who said Americans spent $70 billion on gourmet items in 2010. Voice of America (7/21)  - Will Fabio succeed as the new "Old Spice Guy"?
Old Spice has hired spokesmodel Fabio to spearhead the next evolution of its social media marketing campaign, as the "New Old Spice Guy." Fabio was hired to supplant Isaiah Mustafa, who is moving on to a career in Hollywood, but it is unclear whether the change is a permanent move. Tweeting and posting to Facebook in broken English, Fabio promises plenty of his "Komodo smell" and "muscle flex" for the campaign. BrandChannel.com (7/20) - Expressions trump impressions at Coke
Coca-Cola says it's revamping its digital data gathering to focus more on consumers' online activities and engagement than on visits to Coke-branded sites. That could affect the company's broader social media marketing efforts, as the company looks to emphasize content that is sharable and aligned with its business strategy, Jason Cormier writes. "Data will become the new soil in which our ideas will grow, and data whisperers will become the new messiahs," says Jonathan Mildenhall, Coke's vice president of global advertising strategy. SearchEngineWatch.com (7/21) - Milk board ends PMS campaign
The California Milk Processor Board has cut short an ad campaign touting milk's ability to ease PMS symptoms after it was criticized and parodied. The campaign featured a microsite, EverythingIDoIsWrong.org, which claimed to help men cope when women in their lives had PMS. The site has been changed to GotDiscussion.org, meant to foster communication about the campaign. The New York Times (tiered subscription model) (7/21)  | Get the Information That Leads to Higher Sales
Learn how a 0.1 percent increase in employee engagement generated more than $100,000 in one store's income when you download the white paper HR and Payroll - Achieving Accountability, Transparency in Retail. A unified HR and payroll system gives you high-quality data you can use to serve customers better. |
 - Wal-Mart works with Nielsen on consumer shopping information
Wal-Mart Stores is working with Nielsen to help the retailer glean insight from consumer shopping information. "This expanded relationship with Nielsen will provide Wal-Mart and Sam's Club with deeper insights into customer purchasing -- and unmet needs -- both nationally and in key local markets," said a Wal-Mart official. Drug Store News (7/21)  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
| Health & Wellness | | | | - Seaweed is seen as a beneficial food ingredient
Seaweed and seaweed extracts have potential as a food ingredient to boost nutrition and slow spoiling, according to a review. Seaweed is "a rich source of structurally diverse bioactive compounds with valuable nutraceutical properties," the authors said, but further research is needed on its ability to slow spoilage. FoodNavigator (7/21) | GMA News | | | |
| Government & Food Safety | | | |
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