 | News about digital retail commerce |  |
- Breaking the rules pays off for ModCloth
 Random merchandising, letting consumers set the fashion trends and measuring success over the life of the customer relationship rather than conversion rates are three examples of rule-breaking that have paid off in higher sales for online fashion retailer ModCloth, CMO Kerry Cooper told attendees at Shop.org's Online Merchandising Workshop. Shop.org Blog (7/13)       | A Personal Touch Makes All The Difference
Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization.
Watch the video now! | - Footwear companies jump into viral video marketing
The number of people who will view online video is expected to reach 195 million by 2015, and a growing number of shoe companies are incorporating the medium into their marketing campaigns. "It's a higher-quality impression because the viewer is spending time consuming that content instead of having it thrust upon them," said marketer Chris Raih, whose firm has created campaigns for brands including Li-Ning and Teva. Women's Wear Daily (subscription required) (7/11) - Shoppers worldwide embrace mobile commerce, study finds
Up to 91% of British consumers have used a mobile device to research or purchase a product, according to the Global Consumer Survey from MEF. In Brazil, that figure is 79%. "This global research clearly demonstrates that consumers across the world are embracing mobile as a key access point for their content and commerce needs," said Andrew Bud, global chairman at MEF. "It also illustrates that mobile is an essential platform for companies wishing to drive consumer engagement and monetise their goods, services and digital products." InternetRetailing.net (7/12)  | Are your Facebook posts being seen? Not getting the results you want?
Our Facebook usage data report can help you design and deliver the right content to the right audience at the right time. Eliminate the guesswork and learn when your customers are visiting Facebook and when they'll be the most receptive to your message. Download our Data Report now. |
 - 5 reasons to use daily deal sites to boost sales
Properly managed daily deal offerings can do for online retailers what Sunday ad circulars historically did for brick-and-mortar merchants -- condition consumers to check back and shop more often, writes 3dcart's Henry Suarez. He shares his top five reasons for using daily deals, starting with the fact that a sense of urgency and a deadline to buy spurs more bargain hunters to action. HubSpot.com (7/12) - Groupon plans to track and share user data
Groupon e-mailed 83 million subscribers to announce that the daily-deal website will track users' locations and share personal information with business partners. Users can opt out of receiving offers from the company's partners and configure mobile devices to stop them from sharing location data. Boston Herald (7/12) - Making a case for social marketing
The debate rages on among merchants and marketers over just how effective social tools are at boosting sales and conversion rates, writes marketer Cathy Halligan, who details the reasons many executives still don't see a clear business case for social. ClickZ (7/12)  | Achieving Operational Efficiency: Business Solutions for Midsize Companies from SAP
Learn how your organization can use SAP Business All-in-One to make smarter decisions, adapt to changing conditions faster, and lower total costs. Download this white paper for specific insights on this ERP solution and how industry-specific functionality can yield a competitive advantage. |
 | Companies in the News |  |  | | - Netflix raises prices
Netflix customers used to paying $9.99 a month to access movies online and on DVD will now pay $15.98. The price hike has spurred protest from customers but will mean a healthier bottom line for the video-subscription service. Customers who want only streaming movies or only DVDs by mail can pay $7.99 per month. Los Angeles Times (7/13)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
5 Reasons to Monitor Competitors’ Pricing
Regular and accurate pricing, promotion, and assortment monitoring helps you know your competition and stay ahead of them when in the planning stage, ensures you are meeting your seasonal goals, and provides you with the information you need to... Learn More
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - Day 1 of Merch '11 closes as attendees unwind poolside
Attendees of Shop.org's Online Merchandising Workshop, held this week in Coronado Bay, Calif., were treated to cocktails and dinner poolside after a day chock-full of tips and tactics from the country's best online merchandising gurus. If you're missing the event, be sure to follow Shop.org's blog coverage with session recaps and photos from the event. See what's happening at Merch '11. - Shop.org SmartStat: July 13, 2011
 Amazon.com jumped from No. 26 to No. 19 on this year's Top 100 Retailers list, as 2010 U.S. sales grew 46.2% to $18.5 billion. Source: STORES 2011 Top 100. - Planning to attend Shop.org's Annual Summit? Don't miss the savings!
The agenda has been set, the speakers are prepping, and retail companies are lining up to attend Shop.org's Annual Summit held Sept. 12-14 in Boston. Online and multichannel retailers planning to attend digital retail's most influential event of the year can save more than $200 when registering by the July 22 advanced rate deadline. Shop.org retail members, be sure to claim your company's one free pass. Learn more.
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