 | News about digital retail commerce |  |
 | Personalized Dynamic Merchandising: Learn the critical success factors for selecting a recommendation engine and harnessing data-driven technology solutions with the most versatile and flexible merchandising console to drive more revenue per visit. DOWNLOAD WHITEPAPER |
- Boston start-ups may spawn e-commerce hub
Boston has quietly become home to several online retail companies including hip apparel and accessories seller Karmaloop and furniture and home decor site CSN Stores. "I fully expect that 5 to 10 years from now, the legacy of CSN Stores will be a vibrant community of next-generation e-commerce companies started by CSN alumni," said Boston venture capitalist Larry Cheng. The Boston Globe (free registration) (7/10)     
- Wealthy consumers are bargain hunting online
The nation's most affluent consumers aren't necessarily heading to luxury shopping sites online, according to new research from Unity Marketing, which found that Amazon is the top site for 45% of consumers making more than $250,000 a year. Flash-sale sites also are popular among the wealthiest 2%, while 14% shop on eBay and 10% use Groupon. MediaPost Communications/Marketing Daily (7/8)
 | 15 minutes could save you 15% or more on car insurance. ®
New GEICO customers report average annual savings of $500! Get a free, no-obligation rate quote and find out how much you could save today. GEICO offers low rates and outstanding 24/7 customer service. In the event of an accident, GEICO settles many claims within 48 hours of the incident being reported. Find out how you can get great insurance at a great price today. |
  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
 | Hot Topics |  |  |
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Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | |
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- FashionStake acquires online fashion site Moxsie
FashionStake, a year-old company that lets consumers vote to determine which pieces will be sold on the site, has acquired online fashion retailer Moxsie for an undisclosed amount. Moxsie features looks from about 200 independent fashion labels and has cultivated a social network that includes about 170,000 Twitter followers. InternetRetailer.com (7/8)
| Interactive Advertising | | |
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- Entertaining ad videos win big audiences for brands
A video spoof of Britain's recent royal wedding pulled in 26.2 million viewers who actively chose to watch, putting the T-Mobile ad first among viewer-choice Web videos in the second quarter, according to Web analysis firm Visible Measures. Evian, Blendtec, Dirt Devil and Volkswagen were also among the top five with big volunteer video audiences, while beverages were the biggest product category. MediaPost Communications/Online Media Daily (7/8)
- Google builds out data-vending infrastructure
Google is looking to ramp up its stake in the display-advertising marketplace with a plan to launch a data exchange that allows publishers to sell user data on demographics, purchase intent and browsing history at a one-stop exchange. Advertisers looking to target campaigns could come to Google's DoubleClick ad server to select and buy access to the desired audience. Advertising Age (tiered subscription model) (7/11)
| Legislative & Regulatory | | |
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- New Canadian law to affect U.S. e-mail marketers
 Stricter laws governing e-mail marketing in Canada will also affect U.S. marketers when they take effect next year. The law, which aims to protect Canadian consumers from spam, requires marketers to obtain permission from recipients before sending any marketing e-mails. InternetRetailer.com (7/8)
- Column: Maryland merchants may have to wait for online sales tax
State tax officials in Maryland are working on an estimate of how much the state loses when consumers buy online instead of in the state's brick-and-mortar stores. However, it's unlikely to find success with a law similar to the one passed recently in California, this columnist says, because only a federal law can overturn the Supreme Court ruling that determined that online retailers must have a physical presence for states to require sales tax collection. The Sun (Baltimore) (7/10)
| Shop.org Spotlight | | |
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- What's happening at this week's Merchandising Workshop
At Shop.org's Online Merchandising Workshop, this week in Coronado, Calif., prominent retail experts will be on hand to enlighten attendees from over 100 companies. In a blog post, Shop.org senior director Artemis Berry outlines the keynotes for this year's workshop and the opportunities for networking. Read more.
- Shop.org SmartStat: July 11, 2011
 More than 3,500 people attended last year's Shop.org Annual Summit. Source: Shop.org.
 | - How to tap into the emerging site monetization boom
Retail search media helps companies monetize the vast majority of consumer site traffic that leaves without converting to a sale. A recent Searchandise addition to the Shop.org white paper library outlines how retailers can convert on-site search from a cost center to a profit center by tapping unused virtual shelf space while simultaneously strengthening supplier relationships via premium placement within the site. Read more.
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