| News about digital retail commerce |  |
- Study: Top e-commerce players have added mobile sites
All 25 of the large online retailers surveyed recently have created mobile-optimized selling sites while only 12% have launched branded mobile applications, according to tech provider CrossView. Researchers found that many of the mobile sites lacked functions that would help mobile users make in-store purchasing decisions. InternetRetailer.com (7/14)      - Romanian police arrest 90 in online shopping scam
Police in Romania arrested about 90 people accused of cheating about 1,000 people in an online sales fraud scheme. Prosecutors say the suspects advertised products on online sites such as eBay and Craigslist and took money from buyers without sending any items. BBC (7/14)  | Achieving Operational Efficiency: Business Solutions for Midsize Companies from SAP
Learn how your organization can use SAP Business All-in-One to make smarter decisions, adapt to changing conditions faster, and lower total costs. Download this white paper for specific insights on this ERP solution and how industry-specific functionality can yield a competitive advantage. |
 - Report: U.K. retailers increase IT spending this year
U.K. retailers have increased their investments in e-commerce and m-commerce this year, committing 23% of this year's IT budget compared to 17% last year, according to new data from Martec International. "Many retailers are struggling to keep pace with the rapidly changing requirements of multichannel operations with legacy systems slowing them down. Replacing these systems is vital for gaining competitive advantage," said Martec's Brian Hume. ComputerWeekly.com (U.K.) (7/14)  | Are your Facebook posts being seen? Not getting the results you want?
Our Facebook usage data report can help you design and deliver the right content to the right audience at the right time. Eliminate the guesswork and learn when your customers are visiting Facebook and when they'll be the most receptive to your message. Download our Data Report now. |
 - Gap gets a handle on how social media users "talk" to the brand
The themes of discovery, engagement and advocacy are helping Gap's marketers understand how the brand interacts with consumers on social media platforms and is helping to direct the development of future digital campaigns, according to senior marketing director Chris Gayton. "[Such efforts] have increased traffic and the size of orders, because engaged customers spend more," he said at a conference this week. MediaPost Communications/Marketing Daily (7/14) - Sony aims to battle Kindle and Nook with upgraded e-readers
Sony plans to roll out a line of upgraded e-readers as early as next month, as it seeks to take market share from Amazon's Kindle and Barnes & Noble's Nook. The number of Americans who own an e-reader doubled in the six months that ended in May, according to the Pew Research Center. Bloomberg (7/14) - U.S. online retailer wants to sell Chinese products in China
Online furniture seller DefySupply sources its products directly from Chinese manufacturers to consumers, and now the site wants to boost its business by selling more of the pieces to shoppers in China. Lower shipping costs would mean lower prices for Chinese residents, but the average price of $1,000 could still prove beyond the means of many in a country where many live on $3,500 a year. Portfolio.com (7/14)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 | Interactive Advertising |  |  | | - Google Q2 sales hit $6.2B as mobile ad sales expand
Building on mobile ads, Google's second-quarter sales hit $6.92 billion, with net income of $2.51 billion. The top search-engine company has also expanded its online ad market share to 41% from 39% last year. "We are focused on long-term absolute profit and growth as we have always been," said Google CEO Larry Page. Bloomberg Businessweek (7/14) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - 6 ways to screw up your mobile app
 Mobile applications hold the promise for companies to reach new customers and improve the customer experience but need to be developed, launched and maintained significantly to avoid costly "gotchas." A recent addition to the Shop.org white paper library outlines solutions to common mistakes ranging from one-shot applications and the limitations of the "wrapper" to platform evolution and third-party development. Read more.
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Two out of five retailers surveyed are either just developing a mobile strategy or have none at all yet. Source: 
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