GMA pushes back on food ad proposals

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July 6, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Food makers see Fancy Food Show as an investment Gianluigi Dellaccio will showcase his Dolci Gelati at the Fancy Food Show in Washington, D.C. The show allows food makers to introduce products to retailers, and Dellaccio will pay more than $5,000 for the opportunity. The Washington Post (7/5)      Nestle to expand production in Africa Nestle said it will invest about $1.4 billion by 2015 to boost production in Africa, which has double-digit sales growth. "We are very bullish about the African continent," said a company executive."The continent will soon have a billion people, and while admittedly income levels are very low, they are rising." Bloomberg (7/5)        SABMiller expects sales growth in Latin America SABMiller expects beer volume growth in Latin America of 5% to 8% in the medium term. "There are attractive prospects for continued growth," an executive told investors. "Top-line growth in future is driven by volume combined with restrained pricing." The Wall Street Journal (tiered subscription model)/Dow Jones Newswires (7/5)      AOL Reduces Data Center Energy Consumption With Raritan's Help AOL needed accurate power measurements of servers, routers & switches to improve their data centers’ overall energy efficiency. They also wanted to measure energy consumption at each power outlet to gather an accurate picture of energy usage. Find out how Raritan answered the challenge with a solution providing management, charting and reporting capabilities.   Trends    Store brands continued drawing consumer interest in 2010 Sales of private-label products increased 5% at drugstores and 2% at supermarkets in 2010, according to the Private Label Manufacturing Association. Dollar share gained a half point, reaching a sales record of $88.5 billion, according to the 2011 Private Label Yearbook. MediaPost Communications/Marketing Daily (7/5)      15 minutes could save you 15% or more on car insurance. ® New GEICO customers report average annual savings of $500! Get a free, no-obligation rate quote and find out how much you could save today. GEICO offers low rates and outstanding 24/7 customer service. In the event of an accident, GEICO settles many claims within 48 hours of the incident being reported. Find out how you can get great insurance at a great price today.   Advertising & Marketing    GMA pushes back on food ad proposals GMA and other members of the food industry say proposed voluntary guidelines on TV advertising and other market go too far. "No mom in America thinks removing a pizza place's name from their kid's jersey is in any way going to contribute to healthier diets," said GMA's Scott Faber. Politico Pro (subscription required) (7/5), CNBC/The Associated Press (7/6)      Perrier turns up the heat with an ad campaign Perrier is launching its first North American campaign in 14 years, aimed at 24- to 35-year-olds. A TV ad shows cities melting from heat as a woman searches for a bottle of Perrier. An online effort showing a melting nightclub with scantily clad men and women is billed as "the first interactive YouTube experience that gets sexier, steamier and wilder as the number of viewers goes up." Advertising Age (tiered subscription model) (7/5)      How 2 Global Brands Use Online Video to Drive Retail Sales Learn how to improve customer experience and transform visitors into repeat customers by: • Customizing your video player to match your brand • Making your video shareable with unique URLs • Deploying video without increasing costs • Using web acceleration to improve video performance   Retail Spotlight    Harris Teeter builds a presence in the D.C. region Harris Teeter has 27 stores in the Washington, D.C., area and is planning more. A 52,000-square-foot store will be part of a development in Alexandria, Va., and another will join a mixed-use development in D.C. Others are planned for Ashburn and Purcellville in Virginia. The Washington Post (7/3)      Let Social Media Find Your Staff For You Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation.   Health & Wellness  Summer drinks can lose calories and keep the flavor Nutritionists say refreshing summer drinks do not have to be high in calories. Suggestions include infused water, home-brewed iced tea, watermelon lemonade and spritzers made with juice and club soda or sparkling water. USA TODAY (7/5)        GMA News  GMA-FMI Sustainability Summit: more than "thinking green" The agenda for the 2011 Sustainability Summit is chock-full of sessions and interactive workshops designed to give companies the tools, connections and proactive solutions to accelerate their sustainability agenda. Join retailer and manufacturer sustainability experts from companies such as Target, Safeway, Ahold USA and Kraft Foods on topics addressing The Global Packaging Project, ethical sourcing, sustainable agriculture and much more. To get a complete view of the agenda and to help your company become a leader on critical sustainability issues facing the industry, visit www.tpasustainabilitysummit.org.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Stevia sweetener is set for EU approval EU members approved the use of stevia-derived sweetener in certain foods, and pan-European sales are expected to be allowed by year-end. Steviol glycoside, which has zero calories, is as much as 300 times sweeter than sucrose but does not induce glycemic reaction. Reuters (7/5)      Sr. Food Scientist ConAgra Foods Omaha, NE Sr. Quality Specialist ConAgra Foods Omaha, NE Manager Sensory ConAgra Foods Omaha, NE The Buzz(CORPORATE ANNOUNCEMENTS) All-Clad To Use Executive Dashboards From RW3 to Measure Success Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.    SmartQuote  How easy it is to judge rightly after one sees what evil comes from judging wrongly!" --Elizabeth Gaskell, British writer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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