  | News about digital retail commerce |  |
 | A Personal Touch Makes All The Difference
Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization.
Watch the video now! |  - New Facebook features don't offer much for marketers: Marketers won't be able to video call their Facebook fans using the new Skype service, nor will they be allowed to use private information from new group-chat features to target ads to specific users, the social site told ClickZ on Wednesday. ClickZ (7/6)
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Stay current with trends in eCommerce, mobile and social commerce with the latest research from leading experts. Download the eCommerce Fact Kit to save time and effort, while gaining insight into trends your best prospects and customers are managing. |
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 | Interactive Advertising |  |  | | - For marketers, social "psychographics" are the new demographics
Marketers should be using social networks to determine consumers' "interest graphs" instead of relying on demographic information, writes Jamie Beckland. Marketers should no longer lump consumers into generations, Beckland writes, because social media has given people a chance to self-select into smaller groups. The precise segmentation of "psychographics" based on interests can help marketers monitor customer life-cycle data and increase sales, he writes. Mashable (6/30) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Boot Camp kicks off Shop.org Annual Summit
The Shop.org Annual Summit, Sept. 12-14 in Boston, will get a jump start with the Online Retail Boot Camp on Monday, Sept 12. The Boot Camp topics will focus on social media, search analytics, e-mail, and merchandising for conversion. This rigorous, full-day schedule allows for hands-on practice as well as peer-to-peer networking. Learn more.  | - 6 ways to screw up your mobile app
Mobile applications hold the promise for companies to reach new customers and improve the customer experience, but need to be developed, launched and maintained significantly to avoid costly "gotchas." A recent addition to the Shop.org white paper library outlines solutions to common mistakes ranging from one-shot applications and the limitations of the "wrapper" to platform evolution and third-party development. Read more. |
| SmartQuote | | | |  | The cradle of the future is the grave of the past."
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Indian consumers are comfortable buying airline tickets and booking hotels online but much less so when it comes to purchasing personal items including clothing, shoes and jewelry, according to a new report. Consumers use the Web to research products and prices, but stop short of clicking to buy because of concerns about product quality, delivery and the safety of online payments. 
Retailers report that more than 20% of all mobile traffic is coming from tablets. Source: 
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