| News about digital retail commerce |  |
- Yoox Group to launch new shoe site
Yoox Group will launch shoescribe.com this week, a new online boutique that will sell footwear from 100 designers. Founder and CEO Federico Marchetti, considered a pioneer in online retail, shares the strategy behind his latest startup. The Wall Street Journal (3/3)       | Think you know everything about social commerce?
Social commerce is on the "to do" list of every marketer this year. But do you know what true social commerce is, and how to use it to drive measurable ROI? Download our whitepaper to learn more. | - How retailers can keep up with shifting consumer behavior
Digital and mobile technology have sparked a sea change when it comes to consumers' shopping behaviors and what they expect in a retail experience, writes Mobile Marketer's Mickey Alam Khan. Retailers should expect a growing impatience with delays in everything from page loading to delivery times; an aversion to hurdles in the shopping process; and the expectation of finding the lowest-possible price. Mobile Marketer (3/5) - Tips for connecting social and sales
Social media is an effective platform for raising brand awareness, but marketers need to take a few key steps to ensure that social translates into sales, writes Riverside Marketing Strategies President Heidi Cohen. As with any other transactions, social marketers must ask for the sale when appropriate and have a mechanism for tracking sales generated by social efforts. ClickZ (3/5)  | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
 - Do tablets offer too many distractions?
Tablets that offer access to e-mail, and a slew of other functions are distracting to many users who sit down to read a digital book, according to a Forrester Research survey. "I've tried to sit down and read it in Starbucks or the apartment, but I end up on Facebook or Googling something, and then the next thing you know I've been surfing for 25 minutes," said iPad owner Allison Kutz. The New York Times (tiered subscription model) (3/4)  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Overstock.com feels pinch from Google search penalty
Overstock.com reported a 3.3% drop in sales and a 5.5% profit decline for 2011, due in part to a Google penalty that pushed the online retailer lower in search rankings. Efforts to rebrand the company as O.co also affected revenue by creating consumer confusion, the company said. InternetRetailer.com (3/2) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - 5 metrics to measure display ads effectiveness
A growing number of tools provide an array of metrics marketers can use to measure the effectiveness of online display ad campaigns, but the simplest solutions are often the best, writes MediaMind's Pablo Cohan. He shares five simple metrics that marketers can use to get an accurate picture of the returns on their ad investments. iMedia Connection (3/5) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Retailers, let your stories shine: Submit your "This is Retail" video now
Tens of millions of American jobs depend on the retail industry. And with stores in every town, retail has become the nation's largest industry sector woven into the fabric of communities across America. Beginning today, March 5, videos can be submitted for our "This is Retail" nationwide video contest, where retail employees are given two minutes to share stories of innovation, inspiration and opportunity that make the American economy thrive. Submit your videos by March 16 to be eligible to join the top three finalists flown to Washington, D.C. to compete for $50,000 in prize money. Read more. - The proof is in the packaging when shipping internationally
E-retailers are constantly walking the fine line of providing reliable shipments to international customers while not compromising their bottom line. In a white paper posted on Shop.org, Bongo International analyzed how 16 U.S. retailers were managing packaging inefficiencies and refining their strategies. Learn from their results and grow your international customer base. Download the white paper.
| SmartQuote | | | |  | We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10."
--Bill Gates,
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In an effort to deepen customer relationships and keep pace with overall market movements online, 37% of those surveyed said they will invest in loyalty and feedback programs and Web-based ordering over the next 18 months. Source: 
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