Social media measurement remains elusive, but growing influence is undeniable--STORES Weekly

March 1, 2012 Vol. 3, No. 9 Sponsored by Motorola Solutions Social Gets Down to Business Measurement remains elusive, but growing influence is undeniable Experts are telling retailers to forego ROI metrics -- for now, at least -- and pointing out that investments in social media will yield deeper customer relationships. Still, skepticism remains.  Hear No Evil In social media, listening can be the difference People are talking on social media, and retailers would do well to listen and then comprehend, assess and act -- failing to address social media sentiment can have risky ramifications. Conversation Starters Experts say it’s time to give social media a seat at the big kids’ table Social media strategists are increasingly finding a spot in the executive circle -- not to mention newfound respect for all that time spent on Facebook, Twitter and LinkedIn. advertisement Motorola Solutions Tablets are one of the best ways for retailers to build loyalty and improve the shopping experience. See the ET1 Enterprise Tablet in action. A Startup Retail Model -- A new venture in New York City’s Chelsea neighborhood aids fledgling product developers by giving them a place to tell their stories and display their wares. A Blessing for Busy Gals? -- Thanks to modular clothing line Blessus, a casual dress can be converted into a work dress or an evening gown by adding different pieces via concealed zippers. Card Carrying Loyalists -- A recent survey of U.S. consumers indicates that a large majority would likely choose a retailer over its competitor if they were members of the retailer’s loyalty program. Discount tool retailer Harbor Freight Tools has selected the Aldata Store Planning and analysis solution. Online home goods retailer Wayfair has completed the implementation of Limelight Accelerate, the website acceleration solution from Limelight Networks, on Wayfair.com and Allmodern.com.  The Home Furnishings Independents Association has selected TD Retail Card Services’ Renovate Card private label credit program for use by its 1,100 retail members nationwide. Follow STORES Media on   Whitepapers The Ups and Downs of Network Availability Midmarket Retail Bounces Back Optimizing Price in a Transparent World Cross-Channel Loyalty Case Study Five Strategies for Cross-Channel Loyalty Cross-Channel Loyalty Technology Consignment sales: Market Penetration VS Risk Mitigation Increase Your Hiring Performance with the Ultimate Recruitment Technology Checklist! The Roadmap from Multi-Channel to Cross-Channel Retailing Twenty First Century Merchandising Takes Hold Fifth Annual Supermarket Benchmark Study Floor Planning: Shifting From a Tactical to a Strategic View Cashing in on the Mobile Bar Code Revolution Upcoming Events TODAY'S EVENT! Our Systems are Down AGAIN? Strategies Behind Highly Effective IT Management in Retail STORES Webinar Thurs, March 1 at 2 p.m. Eastern The Science of Shopping Cart Optimization Shop.org Webinar Wed, March 28 at Noon Eastern Solutions for Managing the Changing World of Retail Distribution NRF Webinar Thurs, March 29 at 3 p.m. Eastern

STORES Magazine STORES.org STORES Weekly STORES Resource Center STORES Knowledge Series Advertising Information

Unsubscribe from this email communication. Unsubscribe from all NRF email communications (including ARTS, LP Information, NCCR, NRF Foundation, RAMA, Shop.org, and STORES).