Monday, May 7, 2012

1-800-Flowers, Zales market Mother's Day on Facebook

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May 7, 2012
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News about digital retail commerce

  Top Story 
 
  • Costco moves to increase its share of online retail
    Costco Wholesale, which lags behind competitors when it comes to online sales, plans to launch mobile applications, boost international e-commerce and improve its ranking in online searches. Costco does about $2 billion in online sales annually, far less than Amazon and Wal-Mart Stores. The Seattle Times (5/5) LinkedInFacebookTwitterEmail this Story
Webinar: The Myth of Social Commerce
Join us for two practical perspectives on community and conversion. Forrester's Sucharita Mulpuru will share research about where retailers are connecting with intent-driven consumers. Then we'll take you into some successful merchant sites to show you how they use community to drive conversion. Register today!
  Online Retail Trends 
 
  • Study: Mobile shoppers use gadgets to gain control
    Half of smartphone and tablet owners use their gadgets to compare prices, 44% seek out coupons and 17% have purchased at least one product via their mobile devices, according to a study from GfK. "Our research shows that the mobile trend is substantially impacting food and beverage, health and beauty, and even lawn and garden," says Senior Vice President Rob Barrish. MediaPost Communications/Mobile Marketing Daily (5/4) LinkedInFacebookTwitterEmail this Story
  • India's e-commerce players bet on analytics
    Online retailers in India including HomeShop18, Excluzen and Snapdeal are investing in analytics tools designed to help them better understand customers' spending trends and boost sales by suggesting additional products based on shopper preferences and behavior. Business Standard (India) (5/7) LinkedInFacebookTwitterEmail this Story
Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now!
  New Media & Technology 
  • Wal-Mart and eBay aim to improve their sites' search engines
    Wal-Mart Stores and eBay are upgrading search engines used by customers to seek a specific product, to avoid losing shoppers to another online retailer when they can't quickly find that item. "The stakes have never been higher for whoever can deliver a high-quality shopping search experience for consumers," said search expert Oren Etzioni. Reuters (5/4) LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
 
  • 2 Calif. fulfillment centers are on tap for Amazon
    Amazon plans to open at least two fulfillment centers in California, according to real estate developers involved. The facilities come after Amazon won a deal to postpone sales tax collection in the state until next year, in exchange for creating 10,000 full-time jobs and 25,000 seasonal positions by 2015. Internet Retailer (5/4) LinkedInFacebookTwitterEmail this Story
  • Startup turns brand fans into salespeople
    A startup called Needle works with its retailer clients to recruit brand fans who act as salespeople through live chat and earn credits toward their own purchases when they make online sales. Mashable (5/5) LinkedInFacebookTwitterEmail this Story
 
On the Internet, page-loading delays can stop customers from buying. Download our free report 3 Proven Ways to Boost Transactions with Web Acceleration and learn how Limelight Network's front-end acceleration technology can improve Time to Actions.
  Interactive Advertising 
 
  • 1-800-Flowers, Zales market Mother's Day on Facebook
    Retailers 1-800-Flowers and Zales have boosted their social marketing for Mother's Day this year, with Facebook playing a leading role. Zales' Supermom application on Facebook lets customers nominate their moms, enter a sweepstakes and click over to relevant Pinterest pages and the retailer's Titter feed. Adweek (5/4) LinkedInFacebookTwitterEmail this Story
10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.
  Shop.org Spotlight 
  • Forrester Research VP Sucharita Mulpuru presents mobile marketing webinar May 23
    Following an overview of the Shop.org 2012 mobile marketing edition of the State of Retailing Online survey conducted by Forrester Research, Mulpuru will lead a strategic discussion with retail executives and provide the information you need to drive sales, maintain profitability and build customer loyalty in an ever-changing retail marketing and technology landscape. Shop.org and NRF members receive complimentary registration. Learn more or register. LinkedInFacebookTwitterEmail this Story
 
  • Best practices to achieve prominence in the health and beauty market
    Health and beauty is one of the most fiercely competitive categories online, with some of the world's most recognizable brands such as Lancôme and Estee Lauder vying for consumers. In a recent addition to the Shop.org white paper library, Innotrac profiles the dynamics and diversity of the health and beauty segment and identifies opportunities for these e-commerce merchants to extend their brand experience. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
The word 'listen' contains the same letters as the word 'silent.' "
--Alfred Brendel,
Austrian pianist


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