News about digital retail commerce |  | - Costco moves to increase its share of online retail
Costco Wholesale, which lags behind competitors when it comes to online sales, plans to launch mobile applications, boost international e-commerce and improve its ranking in online searches. Costco does about $2 billion in online sales annually, far less than Amazon and Wal-Mart Stores. The Seattle Times (5/5)  | Webinar: The Myth of Social Commerce Join us for two practical perspectives on community and conversion. Forrester's Sucharita Mulpuru will share research about where retailers are connecting with intent-driven consumers. Then we'll take you into some successful merchant sites to show you how they use community to drive conversion. Register today! |  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 New Media & Technology |  |  | | - Wal-Mart and eBay aim to improve their sites' search engines
Wal-Mart Stores and eBay are upgrading search engines used by customers to seek a specific product, to avoid losing shoppers to another online retailer when they can't quickly find that item. "The stakes have never been higher for whoever can deliver a high-quality shopping search experience for consumers," said search expert Oren Etzioni. Reuters (5/4)  | The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Complimentary Airport Club Access Business Platinum Card APPLY NOW |
  Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- 2 Calif. fulfillment centers are on tap for Amazon
Amazon plans to open at least two fulfillment centers in California, according to real estate developers involved. The facilities come after Amazon won a deal to postpone sales tax collection in the state until next year, in exchange for creating 10,000 full-time jobs and 25,000 seasonal positions by 2015. Internet Retailer (5/4) - Startup turns brand fans into salespeople
A startup called Needle works with its retailer clients to recruit brand fans who act as salespeople through live chat and earn credits toward their own purchases when they make online sales. Mashable (5/5) - 1-800-Flowers, Zales market Mother's Day on Facebook
Retailers 1-800-Flowers and Zales have boosted their social marketing for Mother's Day this year, with Facebook playing a leading role. Zales' Supermom application on Facebook lets customers nominate their moms, enter a sweepstakes and click over to relevant Pinterest pages and the retailer's Titter feed. Adweek (5/4)  | 10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 Shop.org Spotlight |  |  | | - Forrester Research VP Sucharita Mulpuru presents mobile marketing webinar May 23
Following an overview of the Shop.org 2012 mobile marketing edition of the State of Retailing Online survey conducted by Forrester Research, Mulpuru will lead a strategic discussion with retail executives and provide the information you need to drive sales, maintain profitability and build customer loyalty in an ever-changing retail marketing and technology landscape. Shop.org and NRF members receive complimentary registration. Learn more or register. - Best practices to achieve prominence in the health and beauty market
Health and beauty is one of the most fiercely competitive categories online, with some of the world's most recognizable brands such as Lancôme and Estee Lauder vying for consumers. In a recent addition to the Shop.org white paper library, Innotrac profiles the dynamics and diversity of the health and beauty segment and identifies opportunities for these e-commerce merchants to extend their brand experience. Download the white paper. SmartQuote |  |  | |  | The word 'listen' contains the same letters as the word 'silent.' " --Alfred Brendel, Austrian pianist  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Friday, May 04, 2012
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