| May 4, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Pepsi puts the King of Pop back in its marketing
PepsiCo has announced a deal with the estate of Michael Jackson to use the image of the late pop star in a new worldwide marketing campaign. The campaign, which will include a TV ad, special-edition cans bearing Jackson's image and opportunities to download new versions of some of Jackson's most well-known songs, will debut in the U.S. and China. USA TODAY/The Associated Press (5/3)       - PepsiCo CMO talks strategy Salman Amin, chief marketing officer for PepsiCo, said the company's decision to trim its agency, consolidating brands with OmniCom, was "not to cut money, the goal is just to refocus those monies more against consumer-facing activities." He said the company's marketing efforts are "focused on making sure we understand what the local tastes are about." Forbes (5/3)
- Clorox executive comes clean on mobile marketing
 Tiffany Tan, Clorox's senior group manager for consumer and shopper promotions, said Clorox has launched mobile and social media efforts to connect with moms. "We are always asking: Is this really demonstrating a true understanding of who the mom is and what she needs at that moment? And what value are we actually providing?" she said. eMarketer (5/4)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Whole Foods: 90% of cleaning-product sales are green
One year after launching an environmental rating system for the cleaning products it sells, Whole Foods said 90% of its sales are for products that meet its Eco-Scale standard. "We launched Eco-Scale to help shoppers make smarter, greener choices for their families and the planet and provide a way to know exactly what ingredients are in their household-cleaning products," said Jim Speirs, the retailer's global vice president of procurement. Supermarket News (5/3) - Krafting Oreos for global tastes
Kraft Foods is altering the iconic chocolate and vanilla Oreo cookie for local taste to reap billions in sales abroad. Asia Pacific versions boast mango and green-tea fillings, while Argentines prefer dulce de leche and banana flavors, for example. Emerging markets already account for about half of the cookie's $2 billion sales, and Kraft Foods hopes to eventually generate a billion dollars from markets such as China alone. Bloomberg Businessweek (5/3)  - Mars named Advertiser of the Year
Mars will be honored as Advertiser of the Year during the Cannes Lions International Festival of Creativity in France. The honor is "a testament to a company which truly embraces creativity and demands outstanding work from its agencies," said Philip Thomas, CEO of Cannes Lions. Adweek (5/3)  | Learn How to Cut HR Costs Without Cutting Production
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 | Retail Spotlight | | | |
| Health & Wellness | | | | - Study explains mechanism behind overeating despite satiety
Participants reported hedonic hunger -- an urge to consume more food despite being full -- when they were presented with their favorite food after having breakfast, a small study in the Journal of Clinical Endocrinology & Metabolism found. Blood tests also showed the participants' ghrelin levels rose and remained elevated for up to two hours when the participants had their favorite foods. The results suggest the body may be programmed to chemically reward itself when exposed to sumptuous meals, researchers said. HealthDay News (5/3) | GMA News | | | |
| Government & Food Safety | | | | - USDA urged to investigate "meat glue"
State Sen. Ted W. Lieu of California is calling on the Department of Agriculture to investigate "meat glue," an enzyme also known as transglutaminase that is used to patch pieces of meat together. The enzyme, deemed generally safe by the Food and Drug Administration, could cause allergic reactions, he said. Los Angeles Times (tiered subscription model) (5/2) - FDA announces food and nutrition plan
The Food and Drug Administration has released a four-year plan with seven goals and more than 100 initiatives related to food safety, nutrition and animal health. Specifics include making calorie information more prominent on Nutrition Facts labels and publishing a rule on when labels can use the term "gluten-free." FoodNavigator (5/3) - Beverage tax being considered in Chicago
Lawmakers in Chicago are mulling a proposal to add a tax of between 15 and 30 cents per container to sweetened drinks including soft drinks and energy drinks. Dan Raskin, owner of Manny's Cafeteria and Delicatessen, opposes such a tax, saying it could lead to "depressed wages, fewer restaurants opening and less hiring." United Press International (5/2)
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