   | July 5, 2012 | News for the retail industry |  |  | |
 | Know Which Customers Are Persuadable Before You Market - The power of predicting the true impact your marketing offer will have on customer can be found in uplift modeling, a sophisticated approach that identifies where your marketing efforts can make a real difference. Download the white paper – The Uplift Advantage – and learn how retailers have become smarter about contacting customers – and are driving results. | - New Fashion Bug owner has plan to preserve jobs
Ascena Retail Group, which recently closed on its acquisition of Charming Shoppes, has a plan to preserve jobs for the 7,500 workers at 600 Fashion Bug stores that are slated for closure by early next year, as well as 600 positions at the company's former headquarters near Philadelphia, says CEO David Jaffe. Ascena operates five other strong brands that will provide opportunities for workers, including Dressbarn and Lane Bryant, he said. Philly.com (Philadelphia) (7/4)      - Olympia Sports expansion moves farther south
Maine-based sporting goods chain Olympia Sports is in growth mode, recently marking the opening of its 200th store. The retailer expects to open 25 new locations in the current fiscal year, including its first store in West Virginia. Retailing Today (free registration) (7/3)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 - U.S. consumer electronics chains target college-bound students
Consumer electronics chains Best Buy and RadioShack will focus much of their back-to-school season marketing efforts on students looking for laptops and tablets before they head off to college. "We found out that really for us, it is the student that is just finishing high school and about to go into college that really, really matters," said Best Buy executive Drew Panayiotou. Orlando Sentinel (Fla.)/Reuters (7/3) - Retailers use online advantages to drive in-store traffic
Retailers including Wal-Mart Stores, Macy's, Best Buy, Sears and The Container Store are finding ways to use Web sales to increase store traffic. Merchants are adding return centers for online purchases, pickup spots for Web shoppers and payment centers for customers who want to pay cash. "We are living in the age of the customer, and you can either fight these trends that are happening -- showrooming is one -- or you can embrace them," Walmart.com U.S. CEO Joel Anderson said. The New York Times (tiered subscription model) (7/4)  | Any business expanding globally needs to be aware of the complex and oftentimes stringent privacy regulations they'll encounter as they move into new markets. In the EU, for instance, a strict regulatory framework that could spell headaches for U.S. businesses who don't have the facts. Download this FREE eBook to avoid common pitfalls and streamline EU legal compliance. |
  | Free Ebook: 30 Ideas for your Social Media Plan
This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now. |
| NRF News |  |  | | - NRF CEO takes sales tax fairness message to the states
While Congress is debating a series of bills, including the Marketplace Fairness Act, to level the sales tax playing field, NRF President and CEO Matthew Shay has been getting the word out in states across the country to raise public awareness and the political stakes on this very important issue. In national op-eds seen across America, Shay writes, "Leaders in Washington need to come together to ensure Main Street and online, remote retailers follow the same rules of the road. ... By enacting sales tax fairness, Congress can give brick-and-mortar retailers the level playing field they deserve." Read more. Retail's BIG Blog (7/5) - Why retailers need a digital signage strategy
From the movie screen to mobile phones, there are many different channels for retailers to deliver their brand messages in unique ways. But why has the retail industry been slower to implement digital signage compared to other industries? In an addition to the NRF Retail Reference Center, Platt Retail Institute outlines ways retailers can use digital signage to enhance their communication strategies to deliver choice and personalization to consumers across different media. Download the white paper.
| Chain Restaurant News | | | | - Yum! not deterred by China's slowing economy
Yum! Brands has so far been reaping rewards from its expansion of KFC, Taco Bell and Pizza Hut brands in China, a market that now brings in almost half the company's total sales. The company is continuing to add stores in China, even as the country's economic growth is predicted to slow from 10% to 8% this year. CNNMoney (7/2) - Applebee's ads take an anti-foodie approach
 An Applebee's advertising campaign launched this week takes aim at food snobs with TV spots that take down chefs who try to get too "foodie" in their descriptions of exactly what lemons and tomatoes add to dishes. The spots from Crispin, Porter + Bogusky aim to position the chain's fare as fresh while taking a comical whack at the pretentiousness of some food zealots. Adweek (7/3) | |  | | Position Title | Company Name | Location | | Vice President and GM of Retail | Rockler Companies, Inc. | Medina, MN | | Sr. Merchandise Planner | BevMo! | Concord, CA | | Merchandise Buyer - Multiple Categories | Kohl's Department Stores | Milwaukee/Menomonee Falls, WI | | Cosmetics Buyer (Experience Required) | Kohl's Department Stores | Milwaukee, WI | | Buyer-Consumables (Food & Candy) | Headquarters Marine Corps-Marine Corps Exchanges | Quantico, VA | | Assistant General Manager of Merchandising (AGMM) | Saks Fifth Avenue | Huntington Station, NY | | Assistant General Manager of Merchandising (AGMM) | Saks Fifth Avenue | Sarasota, FL | | Marketing Director | Saks Fifth Avenue | Huntington Station, NY | | IT Support | True Religion Brand Jeans | Vernon, CA | | Inventory & Gross Margin Analyst | WEST MARINE | Watsonville, CA | | Mobile Retail and Special Projects Manager | LEGO Systems, Inc. | Enfield, CT | | District Manager | Hallmark | Raleigh, NC | | District Manager | Hallmark | New Orleans, LA | | Divisional Vice President, Marketing - Customer | REI | Kent, WA | | Divisional Vice President, Marketing - Brand Creative | REI | Kent, WA | | Sr. Analyst, Customer Analytics | REI | Kent, WA | | Sr. Site Manager, Shopping Experience | Apple, Inc. | Cupertino, CA | | Associate Buyer - Toys | Shopko | Green Bay, WI | | Divisional Private Brand Manager - Ladies | Shopko | Green Bay, WI | | DMM | Francesca's Collections | Houston, TX | | Merchandise Planning Manager | Spirit Halloween | Egg Harbor Township, NJ | | | Click here to view more job listings. | | |
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