| News about digital retail commerce |  |
- "Project Copy Cat" nabs 70 counterfeit sales sites
U.S. Immigration & Customs Enforcement officials seized 70 websites that were allegedly selling counterfeit clothes, jewelry and other luxury items, in an operation dubbed "Project Copy Cat." "The imposter sites were simply a fraud from start to finish and served no purpose other than to defraud and dupe unwary shoppers," said director John Morton. Women's Wear Daily (subscription required) (7/12)       | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - What drives millennials' buying decisions?
Consumers in the digital age can easily find and own practically anything, a shift that's changing the way millennials view shopping and ownership, writes consultant Josh Allan Dykstra. He offers insight into the generations' motivations for buying and tips for marketing to them. Fast Company online (7/13) - The Fancy debuts "Buy" button for fashion blogs
Combination social-sharing and shopping site The Fancy launched a new "Buy" button this week that fashion bloggers and other website publishers can incorporate into their sites to make it easier for readers to make purchases. TechCrunch (7/12) - What is e-commerce's role in catalogs?
Catalog retailers as a group trail other segments when it comes to e-commerce, but online retail increasingly is becoming a key channel for some, according to a recent report. "Our web site traffic jumps when we mail a catalog or send an e-mail," says Mack's Prairie Wings CFO Cheryl Raney. Internet Retailer (7/12)  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | New Media & Technology |  |  | | - Ocado shoppers can ditch cart for smartphone
Ocado is unveiling a virtual shopping wall in Birmingham, England, that allows users to buy items by using their smartphones to scan bar codes next to images. The wall, selling food and non-food items, will be at the Bullring complex for one month. The Grocer (U.K.) (7/12)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  | Companies in the News | | | | - Groupon pulls unauthorized deals from India site
Groupon has pulled deals for shirts from American Eagle Outfitters and Abercrombie & Fitch from Crazeal.com, a daily deal site it owns in India, because the site did not have the rights to sell the items, the company said. Neither of the US apparel brands has a retail presence in India. Chicago Tribune/Reuters (free registration) (7/12)
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - Shop.org's Merchandising Workshop: There's an app for that
As thought leaders in savvy and seamless design, it makes sense to have a mobile app to fit the crowd. That's why Shop.org's Online Merchandising Workshop is equipped with a free conference app. From direct access to speakers, sessions, exhibitors on the EXPO floor and networking events, attendees have a free, easy-to-use mobile tool at their fingertips. The app is available for download on all Apple and Android devices. Download the app. - What retailers can learn from Gap's mobile journey
As consumers continue to drive the mobile experience, it's critical that retailers utilize customers as a resource to help improve their mobile platform. Presenting at the Shop.org digital retail marketing workshop in San Francisco, Gap's Senior Director of Product Management Dave Barrowman explains how this feedback helped in the evolution of Gap's mobile model, and what's up next for its enhanced mobile experience. Read more.
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Of the 100 retailers surveyed, nearly eight in 10 companies said they do not personalize an e-mail after an online purchase. Source: 
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