Friday, July 13, 2012

Why you should care about firmographics

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July 13, 2012
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Any business expanding globally needs to be aware of the complex and oftentimes stringent privacy regulations they'll encounter as they move into new markets. In the EU, for instance, a strict regulatory framework that could spell headaches for U.S. businesses who don't have the facts. Download this FREE eBook to avoid common pitfalls and streamline EU legal compliance.
Sales Strategies 
  • A data-focused approach to sales management
    Mark Roberge, HubSpot's senior vice president of sales and services, uses a methodical approach to hiring and training that relies heavily on metrics. He describes the process, which includes providing month-long training sessions to new salespeople and providing them with a consistent number of quality leads. "We've worked hard at HubSpot to create a culture of rigorous self-analysis and review," he writes. Harvard Business Review online/HBR Blog Network (7/12) LinkedInFacebookTwitterGoogle+Email this Story
Daily Data Points 
 
  • Forecast: Consumer spending to slow in 2nd half
    Shoppers will curtail their spending amid a weak economic recovery in the second half of 2012 and lead to a challenging back-to-school season, according to Citigroup. Stock-market volatility and the uncertainty that comes with a presidential election will also drive slower spending, the report says. Bloomberg (7/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
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On the Road 
  • Choose airline meals that will enhance a business trip
    A poorly thought out airline meal can spoil a business trip, this feature suggests. Singapore Airlines is so concerned about catering to the business traveler, it has whipped up some suggestions that "will help you feel more comfortable on the plane, be more productive in flight or on arrival, and to avoid some of the unpleasant side-effects of hurtling through the sky in a metal tube." Travel writer John Walton was left hungering for more so he beefed up this feature with a side of other sage advice. Australian Business Traveller (7/11) LinkedInFacebookTwitterGoogle+Email this Story
App Update 
  • Eloqua will weave social platform into its marketing-automation system
    Eloqua is bringing a social component to its marketing-automation system through the use of Salesforce.com Chatter. The integration could help with the alignment of sales and marketing teams, according to Eloqua's Rob Bois. "Instead of just integrating a layer that passes leads back and forth, we feel this product will kind of give marketing or the [chief marketing officer] that entry point into the social enterprise," he said. DestinationCRM.com (7/12) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

Making Small Talk 
  • Could you hit a fastball thrown 600 million miles per hour?
    Could a sufficiently skilled baseball player hit a ball pitched at 90% of the speed of light? No way, writes cartoonist Randall Munroe. Physics says that a ball moving that fast would trigger a fusion explosion that would obliterate everything within about a mile of the diamond. "In this situation, the batter would be considered 'hit by pitch,' and would be eligible to advance to first base," Munroe adds. XKCD/What If? blog (7/10), Mashable (7/10) LinkedInFacebookTwitterGoogle+Email this Story
 
Position TitleCompany NameLocation
Account Manager - Online Ad SalesPublishers Clearing HousePort Washington, NY
Independent Medical Device Sales RepresentativeCompetitive Technologies, Inc.Multiple Locations, United States
Conference Sales ManagerDestination DCWashington, DC
Click here to view more job listings.

SmartQuote 
We meddle constantly. We are forever poking at the numbers, prodding the data to tell us more."
--Mark Roberge of HubSpot, writing at the HBR Blog Network about sales-team management at his company
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