| May 16, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Mapping strategic positives and negatives to achieve better outcomes
 Baron Hanson is principal and lead consultant at RedBaron Consulting. In this SmartBrief-exclusive post, he details how a strategic positives and negatives analysis can reveal key details reveal about your organization.
"Leading a small business, nonprofit organization, industry association or large corporation is becoming increasingly complex for owners, executive directors and CEOs. Home runs, strikeouts and land mines abound.
"If strategy is not well communicated from the outset, your execution and ROI/ROE are prone to inefficiency, scope creep -- even failure. Proactive solutions must be calibrated in advance for internal and external dissemination quickly. ..."
Read the complete post and join the conversation. - Top exec news, best practices and more across the .org world
The 10 most popular @SmartBriefScoop tweets from the past two weeks: - Got an Android phone? Check out our app
More than 3,000 people have downloaded our Google Android application, available at Android Market. The app extends our promise to keep you informed and save you valuable time every day. Download the app, and tell us what you think. - April blog posts: Leadership, HR and writing tips
 In case you missed it, a look at the conversation starters on SmartBrief Insights last month:
| Leadership Focus | | | | - 3 tips for keeping calm under pressure
Leaders must keep their emotions in check, especially in troubled times, John Baldoni writes. His tips for projecting calm include breathing deeply, relaxing facial muscles and speaking slowly and at a lower pitch. "[F]or my money, I would rather follow an executive who keeps it together than one who is wild-eyed and restlessly pacing," Baldoni writes. SmartBrief/SmartBlog on Leadership (5/10) - Leadership should be fast and flat, Deloitte CEO says
 Smart companies throw command-and-control leadership systems and hierarchical management structures out the window, says Deloitte CEO Barry Salzberg. "No longer is leadership about a few exceptional leaders at the top of the organization," Salzberg says. "Rather, the future is about exceptional teams and the leaders within those teams who can out-maneuver, out-manage and out-innovate their competition." Knowledge@Wharton (5/11) - Why good bosses deliver only bad news
The best bosses make a point of keeping their mouths shut except when they've got bad news to deliver, writes Jeff Haden. If you have good news, let a subordinate take the credit and get the morale boost. If you have bad news, take full responsibility, even when it's not your fault. If you have no real news to share, don't let anyone say anything. "No matter the setting, take a moment to choose the right person to speak. Never assume the right person is you," Haden advises. BNET/Owners' Manual blog (5/6) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Grab onto these 5 social media life preservers
 Launching a social media campaign inevitably involves jumping in at the deep end, but with a few simple precautions it's easy to stay afloat, writes Heidi Cohen. Brand-monitoring tools, institutional commitment and a sound strategic foundation are essential to avoid disaster, Cohen writes. "As you prepare to take your first swim in the social media pool, bear in mind that to make your initiative successful, you must have goals, strategies and metrics that are in line with your overall business objectives," she writes. SmartBrief/SmartBlog on Social Media (5/10) - Why companies should start putting their own content first
Too many companies "pay themselves last" by prioritizing social sites such as Facebook and Twitter rather than their own branded-content hubs, argues Adam Singer. Content is an asset, and it makes sense to deploy that asset where it can do the most long-term good for your brand -- and in most cases, that's your own website or blog, Singer writes. "I'm not saying don't use social networking sites and other social platforms that aren't yours. What I am advising is to re-prioritize. Your owned channels come first," he writes. The Future Buzz (5/9) - Get ready for the social-data gold rush
There's a wealth of untapped and highly valuable data inherent in the public conversations taking place on social networks, writes Dion Hinchcliffe. That means big challenges, such as privacy concerns, but also huge opportunities for the analytics firms, data-monitoring services and other social-intelligence operatives helping firms to navigate social channels, Hinchcliffe writes. "Organizations ... are only now beginning to understand the vast intelligence that can be derived by looking at millions of conversations taking place, mostly out in the open, between those engaging in social media," he writes. ZDNet/Enterprise Web 2.0 blog (5/12) | SmartNugget | | | |
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