  | News about digital retail commerce |  |
- Williams-Sonoma to take growing e-commerce site global
Williams-Sonoma plans to capitalize on its fast-growing e-commerce effort by expanding online sales to 75 countries by the end of June, a pricey investment the 55-year-old chain expects to pay off in reduced brick-and-mortar costs. Competitors including Sur La Table and Pier 1 are making similar moves. Bloomberg (5/3)        | New Report: The Purchase Path of Online Buyers
Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. Learn why many shoppers still follow "traditional" paths to purchase, as well as 2011 holiday preparation tips.
Click here to download the report. | | Online Retail Trends |  | | | - Online retailers do more to fight fraud
Attempts to defraud online retailers are growing almost as fast as e-commerce itself, and fraud losses at U.S. and Canadian sites totaled about $2.7 billion last year, according to data from CyberSource Corp. Retailers have ramped up efforts to fight fraud -- 29% plan to spend on website security systems this year, up from 21% in 2010, and a slew of vendors are offering new products to help better flag suspicious orders. InternetRetailer.com (4/29)  | Hire like the Fortune 500 with half off a LinkedIn job posting. Get great applicants—3 times higher quality than those from traditional job boards—from LinkedIn's 100-million-member-strong professional network. Pay $97 (50% off the usual $195) and watch your listing go viral. View this bizy deal. |
 - 16 ways to boost marketing through Facebook
Facebook's features and apps offer a growing variety of ways merchants can use the social site to market their products. Here are 16 examples, including adding a standalone "Send" button to make it easier for fans to share your brand with friends and new features that let companies add their blog content. Practical eCommerce (5/3)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Express puts its entire online catalog on Facebook
Apparel retailer Express has created a new space on its Facebook page that lets users shop and buy from its entire catalog without ever leaving the social site. Shoppers can also share their picks with friends and add to their Express wishlists through Facebook, and the chain said it's working on adding the ability for users to post product reviews. DMNews (5/3) - Spotify's new app takes on Apple's iTunes
Spotify has debuted a desktop and mobile application in Europe that gives iPod and iPhone users the ability to bypass Apple's iTunes when synchronizing their music to the devices. The company has also launched a music store that gives customers discounts when they buy their MP3-encoded songs in bundles. The Guardian (London) (5/4), Engadget (5/4)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - Tips for a successful affiliate programs from Zappos and Buy.com
Marketing executives from Buy.com and Zappos.com, along with Shawn Collins, author of "Successful Affiliate Marketing for Merchants," will discuss seven tried-and-true strategies companies should consider to make the most out of their affiliate program during a May 12 Shop.org webinar. Attendees will also hear how affiliate programs can help in customer acquisition, retention and branding. Register or learn more. - 5 more opportunities to eat, drink and network this month
If you'd like to enjoy a free meal with your retail peers, Shop.org is hosting May networking dinners across the country with stops in Chicago, Philadelphia and Toronto among others. These free, retailer-only events offer executives a chance to network and discuss digital retail topics in a casual and relaxed environment. Are we coming to your city? View the schedule.
| Editor's Note | | | | - SmartBrief has an Android app
SmartBrief is proud to announce the launch of our Google Android application, available for download at Android Market. The app extends our promise to keep you informed and save you valuable time every day. Download the app, and tell us what you think. | SmartQuote | | | |  | The things we hate about ourselves aren't more real than the things we like about ourselves."
--Ellen Goodman,
American columnist, author, speaker and commentator  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, May 03, 2011
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| | | Lead Editor: Megan Conniff
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Close to one third of online shoppers expect to spend more for Mother's Day this year than last. Source: 
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