| May 17, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - General Mills nurtures global taste for Haagen-Dazs
General Mills is launching its first global ad campaign for Haagen-Dazs, the 50-year-old ice cream brand acquired with Pillsbury in 2001, with a sexy TV spot called Sensation. Though General Mills does not control the brand domestically, it sees Haagen-Dazs as a "jewel of a brand," with high profit margin and an aspirational image, spurred by ice cream shops in gorgeous locations worldwide. CNNMoney.com/Fortune (5/16)       - Smucker purchases maker of Hispanic coffee
Rowland Coffee Roasters, maker of Hispanic coffee brands including Cafe Bustelo and Cafe Pilon, was acquired by J.M. Smucker for $360 million. The purchase includes Rowland's facilities in Miami, but Smucker plans to eventually move coffee production to its New Orleans site. CNBC/The Associated Press (5/16) - McNeil adds nutrients to Splenda
McNeil Nutritionals is expanding its Splenda no-calorie sweetener line with Splenda Essentials. The company, which recently launched Splenda Essentials with fiber, introduced a version with antioxidants and one with vitamin B. Drug Store News (5/16)  | The Business Platinum Card® from American Express OPEN
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  | Trends | | | | - Suburban poverty and hunger grow in recession's wake
 More financially strapped middle-class families have found themselves in the unexpected position of needing help from government programs or charities to get enough food. A record number of people are considered "food insecure," but Mark Nord, a USDA sociologist, said not everyone who falls in that category is literally going hungry, and some "are able to head off hunger by reducing the quality and variety of their diets." USA TODAY (5/10) - Does your innovation strategy add up?
Mathematicians are the real innovation experts, some business strategists say, since they're the only people who can help leverage the vast amounts of data companies collect about their customers and their operations. That's likely to lead to great demand both for specialized mathematical analysts and data-literate managers, says Michael Chui, a senior fellow at the McKinsey Global Institute. "Every manager will really have to understand something about statistics and experimental design going forward," Chui says. The New York Times (tiered subscription model) (5/14) | Corporate Social Responsibility | |  | | |  | - Method founder: Eco-backlash only hits brands that lack authenticity
The green cleaning-products sector is nosediving -- but the brunt of the slump is being borne by what this article refers to as "inauthentic" brands that came late to the eco-product party. Consumers have lost the love for big brands that sought to muscle in on the eco-product sector, Method co-founder Eric Ryan says, but remain loyal to smaller brands that are more genuinely committed to running green operations. "It's not that clean products are failing by any means. ... It's that the players that have gone into the green space are not doing it in an authentic way," Ryan says. FastCompany.com (5/12)  | SPRING OFFER- save 15% on 'The Plastic Packaging Market Outlook in Food and Drinks' by Business Insights. This 2011 report includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. Hurry though- limited time only! Details. |
 | Advertising & Marketing | | | | - Marketers are warming up to over-55 audiences
As the lingering effects of the recession erode employment and wages in younger demographics, the TV industry is taking a new look at audiences over 55, aiming shows where the disposable income is. "In some ways, they are the ideal consumer," said Stephanie Pappas of BBDO New York. "They have money, they consume loads of media and they remain optimistic." The New York Times (tiered subscription model) (5/13) - Budweiser taps sports stars for reality TV
Sports fans will get a chance to live out their athletic fantasies when Budweiser launches a reality TV show in which sports star offer mentoring to aspiring amateurs. The show, "Bud United Presents: The Big Time," draws on the brand's extensive sponsorship of sporting events. Adweek (5/16) | Retail Spotlight | | | | - H-E-B invites educators and experts to Childhood Obesity Summit
H.E. Butt Grocery was scheduled to host the Childhood Obesity Summit during the weekend in Austin, Texas, with educators and childhood-obesity experts providing insight. The event was expected to begin with a documentary, "Health Needs a Hero," followed by a panel discussion moderated by Richard Middleton, a school superintendent in San Antonio. Progressive Grocer (5/13)
| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | |  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | | |  | |  |
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