  | News about digital retail commerce |  |
 - Online retailers lure top talent from magazines
E-commerce players including Net-A-Porter and Gilt Groupe have been snapping up high-profile magazine editors and writers to create content that keeps online visitors coming back and spurs increased sales. Last week, former Gourmet editor Ruth Reichl officially took over as editor for Gilt's new gourmet food-selling site, Gilt Taste. "I love the world of magazines but I really feel like this is the next spin of the wheel. This is the future." Women's Wear Daily (subscription required) (5/25)       - E-commerce players catch on to video's selling power
The number of online retail sites using 1,000 or more video clips rose 50% in the last quarter, as more merchants embrace streaming video and its power to help sell products, said video provider SundaySky. Retailers are also increasingly pushing their video content out to YouTube and other sites, and video clips are starting to rank higher in search results, the company said. MediaPost Communications/VidBlog (5/25)  | Is your current phone system still the right choice for your business? Focus research indicates that Voice over Internet Protocol has become an attractive alternative to older telephone technologies for small businesses. Get an apples-to-apples review of key features and data points of the top 10 hosted VoIP phone system solutions by downloading this free white paper. |
 | New Media & Technology |  | | | - Brands break new ground with location-based tools
Companies including Target and H&M are experimenting with relatively new location-based technology to build loyalty and sales. Target has signed on with Shopkick, which rewards smartphone-armed customers with special offers just for walking into the store, and H&M's GoldRun iPhone application gives 10% discounts to fans who snap photos of featured items in the chain's store windows. iMedia Connection (5/26) - Mobile checkout gadgets may boost sales
New systems such as Stop & Shop's Scan It that let shoppers speed checkout by scanning items as they go may also encourage customers to spend more, according to this story. Scanning systems deliver instant coupons for items that may be complementary to the products shoppers have already scanned. Fox Business (5/25)  | The Business Platinum Card® from American Express OPEN
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  - Amazon's tech center in Scotland will create 900 jobs
Growing demand for Amazon's Kindle prompted the company to create a technology and customer-service facility in Edinburgh, Scotland. The center, opening in August, will employ 500 full-time and 400 temporary workers. By year-end, Amazon will open a fulfillment center in Dunfermline, Scotland, that will employ about 950. Telegraph (London) (5/25)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
| Interactive Advertising | | | | - Facebook founder sees best ad as one between friends
Publicis Groupe chief Maurice Levy interviewed Facebook co-founder and CEO Mark Zuckerberg at the e-G8 conference -- a notable choice considering that the social network's model is for friends to market to each other, without need of an agency middle man, according to writer Michael Wolff. "If you think about advertising, what's going to be more effective than any advertising you show is something your friend says they like," Zuckerberg said. Adweek (5/25) - For a lucky few, blogging is a career
Amid the flotsam of dedicated bloggers across the Internet, a few are making enough money, mostly from ads, to survive. Some even prosper, although it might take years to win the kind of following that makes advertising pay off. The key ingredients are having subject matter about which bloggers know and are passionate, then finding the right ad model. The New York Times (tiered subscription model) (5/25) | Shop.org Spotlight | | | | - Shop.org accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members can submit original materials now so others in the industry can benefit. Learn more.
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The Norman family, which owns numerous jewelery stores and the Farmers department stores, has acquired 57 Whitcoulls and five Borders bookstores from the administrator Ferrier Hodgson. "This is a very good result," said Steve Sherman, a partner at Ferrier Hodgson. "The sale guarantees the future of the majority of stores and has preserved more than 900 jobs." 
Over half of retailers surveyed use average order value as a mobile key performance indicator. Source: 
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