 | News about digital retail commerce |  |
- ShopSavvy VP shares thoughts on mobile's future
 Mobile-shopping application maker ShopSavvy lets smartphone-armed consumers scan product codes to find the best deal, whether it is in front of them or on a shelf at a store down the street, says executive Matthew Weathers. In this 4-minute video interview, Weathers gives details on how consumers are using the app and shares his thoughts on mobile commerce and PayPal's prospects for becoming "the" digital wallet. AuctionBytes (5/16)        | Is your current phone system still the right choice for your business? Focus research indicates that Voice over Internet Protocol has become an attractive alternative to older telephone technologies for small businesses. Get an apples-to-apples review of key features and data points of the top 10 hosted VoIP phone system solutions by downloading this free white paper. |
 - Survey: English-only e-commerce sites don't speak to foreign shoppers
About 42% of European consumers never buy from e-commerce sites that aren't in their native languages and only 18% buy in a different language often or all the time, according to new research from Eurobarometer. Further, while the vast majority of survey respondents reported English as a second language, they were much more likely to use English-only sites to do research than they were for actual shopping. Telegraph (London) (5/16)  | Improve on-site conversion with Google Commerce Search.
Google Commerce Search (GCS) leverages innovations made on Google.com to power product search and discovery on your e-commerce website. Among other things, GCS provides a rich shopping experience found only on the top retail websites, as well as a powerful merchandising suite that helps you integrate business goals and adapt to market dynamics. | | New Media & Technology |  | | | - Augmented reality's potential to transform shopping
TV stations already use augmented reality to create the yellow line that "magically" appears on the field during football games, but the technology promises many more practical uses, especially when it comes to shopping. Among the tools tech companies are working on are virtual dressing rooms that can take shoppers from a department store to the streets of Paris and smartphone applications that let consumers access product information merely by pointing their phones. USA TODAY (5/16) - How testing helps drive conversion rates higher
Even small improvements to e-commerce conversion rates can boost companies' profits, but converting shoppers to buyers has become tougher as more players enter the game. That's why a growing number of companies are employing multivariate testing technology and Web design based on hard data to increase conversion rates, according to a guide by Econsultancy. eConsultancy.com (5/11)  | The Business Platinum Card® from American Express OPEN
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  - Starbucks debates the benefits of mobile ordering
Starbucks has been ahead of the curve when it comes to launching smartphone applications, and the technology exists now to allow guests to order their lattes via smartphone while waiting in line. But the company is still pondering the customer-service implications, says K.C. MacLaren, director of mobile and emerging platforms. On the one hand, it could bring in customers who otherwise would walk away from long lines; on the other, such an app could anger those who did wait their turn. Yahoo!/PC World (5/16) - Boticca creates a more upscale Etsy for jewelry artisans
London-based Boticca is a startup provides an upscale online place for under-the-radar artisans from across the globe to sell their accessories and jewelry. Founders Kiyan Foroughi and Avid Larizadeh launched last year and say the site has signed about 180 artisans, all of whom keep 75% of their sales, compared to 30% to 40% that they earn when selling through more traditional retail channels. The Business Insider (5/16)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
| Legislative & Regulatory | | | | - FTC privacy official sees progress in self-regulatory efforts
David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out. Advertising Age (tiered subscription model) (5/16) | Shop.org Spotlight | | | | - Speakers wanted for Retail's BIG Show! Proposals due May 18
The NRF's Annual Convention & EXPO draws more than 22,000 attendees each year and offers more than 130 educational programs. We're looking for the best and brightest industry experts, practitioners and those interested in advancing the retail industry to submit session proposals for the 101st NRF Convention, to be held Jan. 15 to 18 in New York City. The last day for submissions is May 18. Learn more.  | - How the Top 100 retailers measure up on digital
Deloitte's annual assessment of the Top 100 retailers reveals that basic product search, order management and shipping functionality is continuing to improve slowly. By contrast, numerous critical areas such as mobile, multichannel support, customer service and cart functionality are woefully lagging, leaving the door wide open for competitors to leapfrog these rivals with superior functionality to capture customers and sales. As the most recent addition to Shop.org's white paper library, members can download a full copy of the report for free. Visit the white paper library. |
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The average salary of a tablet user is $86,516 -- much more than the average smartphone owner. Source: 
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