  | May 27, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Calavo Growers to buy Renaissance Food Group
Calavo Growers has agreed to buy produce company Renaissance Food Group on June 1, as it expands its offering of guacamole and dip into other grocery categories. "[Renaissance Food Group] will be a key growth driver of our company's expansion in the fresh refrigerated packaged goods category in both the retail produce and deli departments," said Calavo Chairman, President and CEO Lee Cole. American City Business Journals/Los Angeles (5/26)         | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 - Food groups demand withdrawal of IWG's Proposed Nutrition Principles
Several food industry groups are calling for the Interagency Working Group on Food Marketed to Children to withdraw its Proposed Nutrition Principles, which state the foods producers can market to children. "Restrictions would result in extraordinarily dramatic change in food recipes and food marketing without providing any evidence whatsoever that they'd help reduce long term eating habits and in some way reduce obesity," GMA's Scott Faber said. FoodNavigator (5/26), Supermarket News (5/26) - Food makers are challenged to cut the salt, keep the taste
Can food still taste good with less salt? That's the conundrum faced by food producers who are under pressure to reduce sodium in their processed foods over health concerns. "Many consumers are not willing to trade off taste for lower sodium," said Jane Anders, ConAgra's vice president of research and development. "So the challenge is, how do we get the same great taste or an equally (good) taste with lower sodium?" MSNBC (5/26)  | Is your current phone system still the right choice for your business? Focus research indicates that Voice over Internet Protocol has become an attractive alternative to older telephone technologies for small businesses. Get an apples-to-apples review of key features and data points of the top 10 hosted VoIP phone system solutions by downloading this free white paper. |
 - Free samples are the best way to draw customers to your brand
Giving products away can be a solid business strategy, as long as you target distribution for best results, experts say. Don't skimp on marketing materials and branded packaging, advises Rob Six, POM Wonderful's vice president of communications. "It's such an important part of the marketing mix," he says. "If you want someone to try your product twice, they have to try it once." Inc.com (5/26)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
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| Health & Wellness | | | | - Study links reduction in chronic inflammation with strawberry drink
Data on obese study participants found that those who drank a strawberry beverage after a high-carb, moderate-fat meal had a 25% reduction in interleukin 6 levels and a 13% reduction in C-reactive protein levels compared with those who had a placebo drink. The findings in the British Journal of Nutrition suggest that the antioxidants in strawberry drinks may help improve chronic inflammatory markers in patients, but that more study is needed. eMaxHealth.com (5/26) | GMA News | | | |
| Government & Food Safety | | | | - FDA allows Gerber to promote its product's atopic dermatitis claim
The FDA has granted Gerber Products permission to promote its claim that its Good Start milk-based formulas can reduce the risk of atopic dermatitis in babies. The American Academy of Pediatrics and other health groups noted that some hydrolyzed protein milk formulas have the ability to cut atopic dermatitis risk, especially in those with a family history of the condition. Drug Store News (5/26)  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | | |  | |  |
| Editor's Note | | | | - SmartBrief will not publish Monday
In observance of Memorial Day in the U.S., SmartBrief will not be published Monday, May 30. Publication will resume Tuesday. | SmartQuote | | | |  | A man who has nothing to do with his own time has no conscience in his intrusion on that of others."
--Jane Austen,
British author  |
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| | | Lead Editor: Rebecca Pollack Scherr
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