  | News about digital retail commerce |  |
 | Google +1: social is coming to AdWords...
Google recently announced the launch of their latest social initiative, Google +1, which will have massive implications for AdWords advertisers. Google +1 will expose an even greater competitive divide among online retailers. Early adopters will enjoy an upward success spiral.
Get the free special report! | - How Facebook boosted Macy's online sales
Online sales at macys.com and bloomingdales.com rose more than 50% in April and 38.3% in the first quarter of 2011, compared to the same periods last year. Efforts to increase e-commerce got a big boost from Facebook marketing efforts such as a makeover contest featuring "What Not to Wear" star Clinton Kelly, as well as more recent charitable efforts including one tied to Mother's Day. ClickZ (5/5)       - Higher gas prices, online shopping increase may be linked
Higher gas prices this time around are likely to contribute to an increase in online shopping, according to a small study done that showed an increase in ad clicks as prices at the pump jumped higher. "I think there is a loose connection," said Laura Gurski, partner and head of A.T. Kearney's retail practice, who said the link is likely stronger in areas where consumers have to drive longer distances to shop at brick-and-mortar stores. CNBC/Consumer Nation blog (5/5)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 - How female bloggers interact with brands
Although most female bloggers say they want a more meaningful relationship with brands, the overwhelming majority of bloggers reject half the pitches they receive, according to a BlogFrog survey. However, 93% of the surveyed bloggers say they have purchased a product on the basis of brand information found on other blogs. Among brands, Disney, Procter & Gamble and Kraft ranked high in terms of successful blogger outreach. MediaPost Communications/Online Media Daily (5/5) - Bar codes are helping home gardens grow
Home Depot and Lowe's have taken bar codes to the garden department, giving smartphone-using gardeners the ability to scan tags for detailed information on the conditions plants need to flourish and offering step-by-step guides on how to plant trees. The chains are adding similar codes in other sections of the stores, designed to help shoppers succeed with home improvement projects. The New York Times (tiered subscription model) (5/5) - Survey: Americans are more anxious about online security
Consumers increasingly are concerned about all areas of their personal security, including computer viruses and the safety of online shopping, according to a survey from Unisys. "An awful lot of things are happening that are getting people's attention," said CIO Patricia Titus, citing Amazon's recent cloud-computing outage and the highly publicized data breaches that brought down some of Sony's gaming websites. eWeek.com (5/5)  | Help protect your employees by managing business travel risks with Zurich's white paper 'Managing the Risks of Business Travel: What every business needs to know'. Click here for the FREE download! |
 - Amazon will add a fulfillment center in its home state
Amazon plans to open a 500,000-square-foot fulfillment center in Sumner, Wash., this summer and hire hundreds of workers for it. The site sits about an hour's drive from the online retailer's Seattle headquarters. The company opened 13 centers worldwide last year and plans to open at least nine this year. InternetRetailer.com (5/5) - Urban Outfitters to build West Coast fulfillment center
Urban Outfitters plans to open a 462,720-square-foot fulfillment center near Reno, N.V., next year. The $60 million facility will service the chain's online orders in the western part of the country and will include automated handling systems and a data center, according to plans unveiled by Nevada's governor this week. InternetRetailer.com (5/5)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
| Legislative & Regulatory |  | | | | Shop.org Spotlight | | | | - Rue La La execs share four ways to create better customer connections
Executives from Rue La La, which has seen explosive growth over the last several years, shared secrets to their success at this week's Online Marketing Workshop in New York. Among their tips for retailers? Always have the customer at the center of every decision, and create an integrated experience that generates excitement. Read more. - Shop.org SmartStat: May 6, 2011
 Multichannel Mother's Day shoppers will spend 55% more on the holiday than those shopping only in stores. Source: NRF survey conducted by BIGresearch.
| Editor's Note | | | | - SmartBrief has an Android app
SmartBrief is proud to announce the launch of our Google Android application, available for download at Android Market. The app extends our promise to keep you informed and save you valuable time every day. Download the app, and tell us what you think. | SmartQuote | | | |  | To cure jealousy is to see it for what it is, a dissatisfaction with self."
--Joan Didion,
American journalist, essayist and novelist  |
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