Monday, May 16, 2011

Campbell CEO puts focus on innovation, advertising

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May 16, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Sara Lee takes Europe out of insecticides deal
    Responding to concerns from European regulators, Sara Lee said it will take Europe out of its deal to sell its insecticide unit to SC Johnson. Sara Lee said it will complete the sale outside the European Union, and start a new process to sell the insecticides business within the EU. Reuters (5/13) LinkedInFacebookTwitterEmail this Story
  • Campbell CEO puts focus on innovation, advertising
    Campbell Soup CEO Doug Conant, who will step down this summer when COO Denise Morrison takes the helm, has seen sales decline in eight of the last 10 quarters. He said the company is "emphasizing innovation and advertising" over discounts, and is introducing the Slow Kettle soup line of "high-quality soups, minimally processed, with unique packaging and flavors particularly of interest to younger consumers." The Wall Street Journal (tiered subscription model) (5/16) LinkedInFacebookTwitterEmail this Story
 
  • Other News
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  Trends 
 
  • How to build a better board
    Veteran CEOs tend to shape their boards according to their own priorities, leading to a gradual decline in independent oversight, a study concluded. Still, it's not all bad news: Such CEOs tend to surround themselves with experienced directors from diverse backgrounds, and often get better advice than CEOs with more independent but less-carefully assembled boards. Strategy+Business (free registration) (5/2011) LinkedInFacebookTwitterEmail this Story
  • Get in touch with your inner child
    Kids are naturally creative, so acting like children can be the best way for corporate innovators to find solutions to challenging problems, writes Mike Brown. To unleash your inner child, try breaking out the Crayolas, serving ice cream at meetings, holding outdoor "recess" sessions, and running in the corridors. "One way for adults to attack creative blocks or improve creativity in general is to revert to doing what kids -- who are often at the creative pinnacles of their lives -- do naturally," Brown says. BrainZooming.com (5/13) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
  • Other News
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  Retail Spotlight 
 
  • King Soopers store gets a Latino flavor
    A King Soopers in Denver has a tortilla-making machine and products from Latin America throughout the grocery store to be "relevant to our customers who shop there," said a spokeswoman. Denver's population is nearly a third Latino, and according to FMI, Latinos shop three times more often than the general population. The Denver Post (5/14) LinkedInFacebookTwitterEmail this Story
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  Health & Wellness 
  • Eating peanuts while pregnant might cut allergy risk
    In a study, mice that ate peanuts when they were pregnant appeared to protect their offspring from peanut allergy. "Our study demonstrated that maternal feeding of peanuts alone had a protective effect against peanut sensitization of the progeny," the authors wrote. FoodNavigator (5/13) LinkedInFacebookTwitterEmail this Story
 
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  Government & Food Safety 
Copackers ManagerDole Food Company, Inc.Westlake Village, CA
Promotional Products Sales ManagerKencraft CandyAlpine, UT
Manager/Sr. Manager, Field FinanceHeinzPittsburgh, PA
Manager, Health & Nutrition PolicyGrocery Manufacturers AssociationWashington, DC
Product ManagerInventure FoodsPhoenix, AZ
Market Research ManagerBarilla AmericaBannockburn, IL
Sr. Nutrition Marketing Business PartnerKellogg CompanyBattle Creek, MI

  SmartQuote 
Be on the alert to recognize your prime at whatever time of your life it may occur."
--Muriel Spark,
Scottish novelist


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