  | News about digital retail commerce |  |
 | Facebook eCommerce Success: 3 Best Practices
Getting the most from Facebook investments continues to be a leading business concern. Learn how and why a combination of tools — both on-site and off — achieves the greatest impact and optimal user experience. Click here to download the free whitepaper | | Online Retail Trends |  |  | | - April showers online merchants with double-digit sales growth
Online retail sales rose 19.2% in April, marking the sixth consecutive month of double-digit increases, according to data from MasterCard Advisors. Shoes and apparel brought the biggest increases, and online sales of consumer electronics rose 9.1%, in sharp contrast to the 1.8% decline in gadget sales at brick-and-mortar stores. InternetRetailer.com (5/4)      - More insight into the buying habits of moms
Recession-era thriftiness didn't stop moms from spending on their children and their homes, but it did drive them to seek out online bargains in greater numbers, according to research from BSM Media and Totsy.com. The majority favor Groupon for their daily deal shopping, and clothing, home items and entertainment were the items they purchased most last year. MediaPost Communications/Engage: Moms (5/4)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - How online retailers use e-mail marketing
The majority of online retailers that use e-mail marketing do so largely to drive incremental revenue and increase purchasing frequency by existing customers, according to a new survey. National merchants are finding new ways to use e-mail to boost sales, including Sephora, which sends personalized birthday messages, and Forever 21, which includes links to its blog and social media sites to share information about the company. InternetRetailer.com (5/3)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Bonanza tests system to let sellers collect sales tax
Online marketplace Bonanza is testing a system that lets sellers collect sales tax as they see fit. It expects to roll out the feature sitewide in the next few months, said founder Bill Harding. The company doesn't plan to verify tax rates or report transaction information to states. AuctionBytes (5/4) - What Netflix and YouTube want from original content
Studios and networks are watching closely as online video companies Netflix and YouTube produce original programming. Netflix hopes that original content will help differentiate it from the video-rental services of Apple's iTunes and Amazon. YouTube is likely to be more interested in developing ad-supported content, according to this article. Variety (subscription required) (5/4) - Tupperware sees social media as brand game-changer
Tupperware, as part of a social media push, has tapped singer Kelly Clarkson for a promotion in which $1 will be donated to the Boys and Girls Clubs of America for each "like" on its Facebook page. The brand also is adding video to its Facebook page and starting a consumer-focused Twitter account, as part of a plan to use "more disruptive methods" to change notions that it's "your mother's Tupperware." The New York Times (tiered subscription model) (5/4)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
| Legislative & Regulatory | | | | - Pennsylvania merchants push for online sales tax
Pennsylvania retailers, academics and one revenue official testified to a state Senate Finance Committee this week to push for new laws to require online retailers to collect sales tax on in-state purchases. The group estimates that Pennsylvania's coffers lose about $350 million annually because residents don't remit sales tax on their online purchases. Pittsburgh Post-Gazette (5/4) | Shop.org Spotlight | | | |  | - How to build a true multichannel organization
Building an organization able to provide the truly seamless, cost-effective multichannel experiences that consumers expect starts with leaders that have a true "multichannel mindset." In a recent addition to the Shop.org white paper library, executive search consulting firm Spencer Stuart shares ten key questions to ask prior to launching a search for a new leader and the tactics to build a true multichannel organization over time. Read more. |
- Register for Shop.org's Online Merchandising Workshop by May 6 and save $300
Multichannel retailers wanting to learn best practices in merchandising will hear from experts such as ModCloth CMO Kerry Cooper and eBags co-founder and former CEO Jon Nordmark at the upcoming Shop.org Online Merchandising Workshop, July 11-13 in San Diego. This popular event is limited to 300 attendees to keep sessions intimate and tactical. Attendees are privy to keynotes from top merchandising executives, vendor-retailer case studies and don't-miss networking. Register before May 6 to save $300 off on-site registration. Learn more.
| Editor's Note | | | | - SmartBrief has an Android app
SmartBrief is proud to announce the launch of our Google Android application, available for download at Android Market. The app extends our promise to keep you informed and save you valuable time every day. Download the app, and tell us what you think. | SmartQuote | | | |  | Respect for the rights of others means peace."
--Benito Juárez,
Mexican politician  |
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