  | May 11, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Duncan Hines ads leave out the children
TV commercials for Duncan Hines, which for decades showed moms baking for youngsters, have become child-free. An ad shows treats that can be made with Triple Chocolate Decadent cake mix and ends with a woman holding a tray of chocolate chip cheesecake bars and a voice-over saying, "The possibilities are endless with a box of Duncan Hines Decadent cake mix." The New York Times (tiered subscription model) (5/10)        | Business Gold Rewards Card®
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  - "Food insecurity" reaches into middle-class America
 More financially strapped middle-class families have found themselves in the unexpected position of needing help from government programs or charities to get enough food. A record number of people are considered "food insecure," but Mark Nord, a USDA sociologist, said not everyone who falls in that category is literally going hungry, and some "are able to head off hunger by reducing the quality and variety of their diets." USA TODAY (5/10)  | Utilize the Zurich Enterprise Risk Management Healthcheck assessment tool to get a better understanding of your current ERM strategy with recommendations for improvement. Sign up for FREE access today! |
 - CPG brands keep pushing into online video
Eroding TV audiences and growing consumer migration to online sources are leading brands to shift ad dollars from television to online video. Representatives of Zenith Media and Aegis Media at the Streaming Media East conference in New York noted the trend, particularly among consumer packaged goods clients. But they also noted that brands are still avoiding exchange buying, preferring to acquire directly from publishers and networks. ClickZ (5/10)  | Still have employees receiving costly payroll checks? Cut costs by cutting out checks. The Visa Payroll card is the smarter way to pay and be paid. It's the lower-cost alternative to paper. The card also eliminates costly check-cashing fees for your employees, giving them an easier way to manage their money. Visit visa.com/payroll to learn more. |
  - H-E-B introduces private-label soap and sanitizer
H.E. Butt Grocery launched Orchid, a private label of hand soap and sanitizer. The products come in scents including Vanilla Cream & Apple, Jasmine Tea & Basil, and Cactus Flower & Mango. "They're formulated to leave hands soft and lightly scented with exotic fragrances," said the company. Supermarket News (5/9)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
| Science & Technology | | | | - Large sweet potatoes may be used for biofuels, researcher says
A variety of sweet potato that can weigh more than 20 pounds and yield enough starch to make 1,500 to 1,800 gallons of ethanol per acre may hold the key to biofuel production in the southeastern U.S., where corn is not plentiful, said Janice Ryan-Bohac, president of Carolina Advanced Renewable Energy. "These are very dry sweet potatoes, these are not in the food market, it would be a dedicated energy crop," Ryan-Bohac said. DomesticFuel.com (5/10) | Health & Wellness | | | | - Study: Coffee protects against aggressive breast cancer
Researchers said women who drink five or more cups of coffee a day are less likely to develop an aggressive form of breast cancer, ER-negative. A study of 5,929 Swedish women ages 50 to 74 found that heavy coffee drinkers were 33% to 57% less likely to develop the cancer than those who drank less than a cup a day. HealthDay News (5/11) | GMA News | | | | - Allergens: Successful Factory Management Strategies
Food allergen issues remain the No. 1 cause of recalls in North America, indicating an opportunity for improvement of allergen controls within the food and beverage industry.
On June 2, from 1 to 2:30 p.m. EST, GMA will offer the third of its Food Safety Modernization Act (FSMA) educational webinars, Allergens: Successful Factory Management Strategies, to address the expected regulations containing allergen management mandates resulting from FSMA.
Learn more and REGISTER TODAY!
| Government & Food Safety | | | | - Future of Food conference focuses on health, environment
Speakers at the Washington Post Live Future of Food conference discussed ways to make food healthier and more sustainable, with Prince Charles urging "a long, hard look is needed at the way public subsidies are generally geared." Dennis Belcastro, GMA executive vice president, said: "When you look at everything in the landscape of today, many of the manufacturers are looking to improve their products, to make better-for-you products." The Washington Post (5/10)  | |  | | | | | | Copackers Manager | Dole Food Company, Inc. | Westlake Village, CA | | Promotional Products Sales Manager | Kencraft Candy | Alpine, UT | | Manager/Sr. Manager, Field Finance | Heinz | Pittsburgh, PA | | Manager, Health & Nutrition Policy | Grocery Manufacturers Association | Washington, DC | | Product Manager | Inventure Foods | Phoenix, AZ | | Market Research Manager | Barilla America | Bannockburn, IL | | Sr. Nutrition Marketing Business Partner | Kellogg Company | Battle Creek, MI | | Manager Procurement - Frozen Vegetables & Mushrooms | Campbell Soup Company | US - NJ - Camden | | | |  | |  |
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