 | May 5, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Dole to start selling "green" bananas
Dole will sell bananas certified as environmentally friendly by the Rainforest Alliance. The company has created a website offering virtual "farm visits" to communicate the new initiative. The move puts Dole on a level playing field with Chiquita, which has been using RA-approved farms since the 1990s. TriplePundit.com (5/4)       - Clorox sticks with sustainable strategy despite "soft" results
Clorox's latest earnings report reflects "softness" in the green-cleaning sector because recession-struck consumers are reining in their spending, company officials said. Still, the company believes consumers are gradually growing more inclined to buy green products, and will tweak its pricing but stand by its broader eco-friendly business strategy, said spokesman Dan Staublin. "We believe the fundamentals of the category and this sustainability megatrend are real, and the key, really, is to strike the right value proposition," Staublin said. GreenBiz.com (5/3)   | Trends | | | |  | Save 50% on the best job board ever: LinkedIn. Get great applicants—3 times higher quality than those from traditional job boards—from LinkedIn's professional network of 100 million. Pay $97 for a listing (50% off the usual metro-area $195) and watch the talent come to you. View this bizy deal. |
 - Report: 25% will pay more for eco-friendly products
New research indicates 25% of consumers will pay more for products considered environmentally beneficial, but consumers ages 18 to 34 are reluctant compared with older age groups. "Marketers must focus on the emotional need instead of only the functional benefits if they want to see change," advises the report. "An emotional reward that focuses on how consumers feel versus the functional environmental benefit is the territory in which marketers must play." MediaPost Communications/MediaDailyNews (5/4)  | SPRING OFFER- save 15% on 'The Plastic Packaging Market Outlook in Food and Drinks' by Business Insights. This 2011 report includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. Hurry though- limited time only! Details. |
 - United Express convenience store debuts
The first United Express stand-alone convenience store is now open in Lubbock, Texas. United Supermarkets did not say whether it would expand the format of the store, which is 3,100 square feet and has fresh food, convenience store items and six gas pumps. Supermarket News (5/4)  | Use social media to enchant your customers
Learn how to create a smart, savvy, and enchanting social media strategy from industry expert and bestselling author Guy Kawasaki. Register today for the 2011 Social Media Success Summit where industry experts reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from social media. The event starts May 3rd, register today! |
| Science & Technology | | | | - Nestle outlines packaging strategies
Nestle has established an engineering group to examine the company's packaging automation, and has named Rockwell, B&R, Siemens and ELAU as preferred suppliers. A goal is to set clear specifications for integration of technologies in the packaging line. Packaging Digest (5/4) | Health & Wellness | | | | - Study shows importance of vitamins to consumers
In a global study from Ipsos Marketing, consumers ranked vitamins as the most important benefit from food and drinks, followed by protein, minerals, fiber, omega-3 and antioxidants. "Recent scientific breakthroughs about the potential of vitamins to prevent and alleviate serious health conditions will open doors to innovation for food and beverage companies," said an Ipsos executive. Progressive Grocer (5/4) - FDA: Raw milk poses health risks
Although the Food and Drug Administration says drinking raw milk exposes consumers to dangerous pathogens, advocates say pasteurization eliminates healthful proteins and enzymes. A group called Grassfed on the Hill Buying Club, with about 1,000 members in the District of Columbia and Maryland, is pushing for raw milk choice. International Business Times (5/4) | GMA News | | | |
| Government & Food Safety | | | | - Food rules to take effect July 3
The Food and Drug Administration is implementing two rules related to food safety starting July 3. One requires importers to declare whether the products or animals have been denied entry to other countries, and the other allows the FDA to seize food for up to 30 days if it believes the food was produced under unsafe or unsanitary conditions. The Orange County Register (Santa Ana, Calif.) (5/4) - Plan to exclude veal from drug tests draws opposition
The Center for Science in the Public Interest is opposing a proposal, backed by the dairy industry, to exclude veal from FDA testing of improper drug use on dairy farms. The National Conference on Interstate Milk Shipments approved the proposal, but the center says it could expose dairy consumers to drugs or antibiotic-resistant bacteria. United Press International (5/5)
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