 | News about digital retail commerce |  |
- SORO: Retailers invest in mobile, social media
Retailers increasingly are investing in mobile strategies and social media, according to the State of Retailing Online report, conducted by Forrester Research for Shop.org, which found that 91% of retailers have or are working on a mobile strategy. However, the report also found that mobile traffic has not risen dramatically. "Retailers feel like there's potential around social," said Shop.org head of research Fiona Swerdlow.. "If they don't put money into it they can't learn about it and they have to keep learning. Even if it doesn't deliver on retention and acquisition, they concede social is great for brand building and customer listening." DMNews (5/3)       - Online diaper sites put pressure on brick-and-mortar sales
Aggressive moves into diapers and other baby supplies by Amazon and other online retailers are adding to factors, including lower birth rates and higher prices, to put pressure on baby-product sales at brick-and-mortar stores including Wal-Mart and Toys R Us. Amazon's acquisition of Diapers.com parent Quidsi and the launch of its Amazon Mom program offering 30% discounts on diapers and wipes could mean declining sales for stores that depend on diapers to drive traffic, industry watchers say. Supermarket News (5/2) - ThruSocial aims to rival Groupon with DIY social promotions
A start-up founded by a former Facebook engineer has created a subscription-based service that lets local businesses create their own promotional coupons and distributes them on Facebook, Twitter and other social sites. Retailers, restaurants and service providers pay a $35 monthly fee to create as many campaigns as they want, a business model the founders believe will find wide acceptance from local companies wary of the high cost of Groupon and other daily deal sites. GigaOm (5/2)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | New Media & Technology |  | | | - 20 top Twitter feeds from national retailers
Retail chains have ramped up their activity on Twitter, and they're taking diverse approaches when it comes to content, from customer service and lessons in company culture from Zappos to tech support from Best Buy's Geek Squad to home maintenance tips from Home Depot and bargains from Target and Sears. Practical eCommerce (5/2) - Does social media's rise make e-mail less relevant?
Marketers are debating the potential effect of social media on the future effectiveness of e-mail campaigns, but the reality is that social sites depend on e-mail to share notices of updates and new features, and companies and consumers continue to use e-mail as the favored form of communication, writes USAData's Carolyn Nye. Nye predicts businesses will continue to use e-mail as their main communication channel while using social to solicit consumers' views and opinions. Practical eCommerce (4/29) - Are consumers conditioned to expect e-mail deals? Flash-fashion sites such as Gilt Groupe and Rue La La are still young in the retail world, but the rising popularity of their daily deal e-mails has started to condition consumers to expect bargains with every retailers' e-mail they receive, says StrongMail Systems vice president Ryan Deutsch. InternetRetailer.com (4/28)
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  - Amazon prepares to debut exclusive flash-sale site for fashion
Amazon is set to launch a members-only fashion website today, offering as much as 60% off apparel, jewelry, shoes and accessories for men, women and children. MyHabit.com will compete with established flash-sale sites for fashion, such as Gilt.com and RueLaLa.com, with four to six daily designer deals and as many as 40 weekly sales. Women's Wear Daily (subscription required) (5/3)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
| Interactive Advertising | | | | - Do daily-deal sites offer an alternative to Google's AdSense?
Daily-deal sites may prove the first real rival to Google's AdSense, which launched in 2003 and booked $2.43 billion in the first quarter of this year from ads placed on other companies' websites, according to a report. Daily-deal sites such as LivingSocial and Groupon could expand their strategies to include placing deals on other sites and provide different promotions based on which page is displaying the ad, the report suggests. InternetRetailer.com (4/29) | Shop.org Spotlight | | | | - State of Retailing Online shows increased investment in social and mobile
Retailers are substantially increasing investment of mobile and social efforts, according to a recent Shop.org survey. The 2011 State of Retailing Online report, released today, found that 91% of retailers currently have a mobile strategy in place or in development, up from 74% a year ago. Additionally, 72% of retailers say they will increase their spending on social networks this year over last. Read more. - ModCloth CMO talks customer-focused merchandising
ModCloth has embraced the social media revolution and has built an interactive community around its customers. During Shop.org's Online Merchandising Workshop, July 11-13 in San Diego, ModCloth CMO Kerry Cooper will discuss the social innovations that have put it on the map. Register for the Merchandising Workshop by May 6 and save $300 or more off the onsite price. Learn more.
| Editor's Note | | | | - SmartBrief has an Android app
SmartBrief is proud to announce the launch of our Google Android application, available for download at Android Market. The app extends our promise to keep you informed and save you valuable time every day. Download the app, and tell us what you think. | SmartQuote | | | |  | The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires."
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