| May 24, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft shareholders OK Mondelez name
Shareholders of Kraft Foods approved the name Mondelez International for the company's snack-food spinoff. The name is "not intended to be a consumer brand," said Kraft spokesman Michael Mitchell, noting that it will appear in small print on packages, while brand names such as Oreo and Tang will have more prominence. The New York Times (tiered subscription model) (5/23)       - P&G shakes up public relations structure
Procter & Gamble is changing the structure of its public relations department, known as external relations, shrinking it from about 1,200 workers to about 800, with most reporting to Marc Pritchard, the company's global brand-building officer. The reorganization comes as Global External Relations Officer Christopher Hassall prepares to retire June 30, and aligns with the company's goal of trimming costs by $10 billion in five years. Advertising Age (tiered subscription model) (5/23) - Bacardi launches lower-calorie cocktails
Bacardi expanded its "open and pour" line of classic cocktails with lower-calorie pina colada and mojito, with fewer than 95 calories per 4-ounce serving. The drinks contain real juice, cane sugar and natural flavors, the company said. Drug Store News (5/23) - Kmiec to lead Campbell digital, social media
Adam Kmiec, most recently director of social media at Walgreens, is joining Campbell Soup as chief of digital marketing and social media. "A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways," said Andrew Brennan, vice president for global strategy, advertising and design. "Adam will play an important role in this effort." Progressive Grocer (5/23)  | Discover Balanced Travel at Element Hotels
Experience all the essentials of balanced travel at Element. With natural light, healthy options and all the tools you need to stay productive on the road. Plus breakfast, Relax evening receptions and WiFi — all FREE. Book now and enjoy 20% off at www.elementhotels.com |
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  - Odwalla teams with Say Media on launch of Gardenista site
Say Media and brand partner Odwalla are launching an extension of Say Media's Remodelista site called Gardenista. Edited by former New York Times columnist Michelle Slatalla, the site will feature topics such as rooftop gardens and outdoor design as well as a series of custom videos. Odwalla has an exclusive on advertising through June. ClickZ (5/23)  - Target taps Shopkick for mobile rewards
Target has become the largest retailer to use Shopkick, a shopper-reward application for Android and iPhone. After shoppers download the free app to their smartphones, they win points, called "kicks," when they enter a Target store and when they scan products. Bonnie Gross, Target vice president of marketing and guest engagement, said the seven-city test launch received rave reviews, prompting the company to expand the program nationwide. Retailing Today (free registration) (5/23)  | Three Keys to Improving Facebook Reach and Engagement.
Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! |
- Survey shows divide between healthy intention and action
In a survey by the International Food Information Council Foundation, 58% of Americans said they give a lot of thought to what they eat, yet 25% said they have a healthful diet. Respondents said they rely mostly on their own research and judgement in choosing what to eat, but 76% agreed that "ever-changing nutritional guidance makes it hard to know what to believe." Supermarket News (5/23)  | GMA News | | | |
| Government & Food Safety | | | | - FDA schedules hearing on overseas food safety
The FDA will hold a public hearing June 19 for comments on a plan to build food-safety capacity in countries that export to the U.S. The plan is part of the Food Safety Modernization Act and aims to ensure imported food is held to the same standards as domestic food. FoodSafetyNews.com (5/22)
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