| May 15, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- New logo, tagline part of Kellogg's brand makeover
Kellogg is revamping its cereal brand with an updated logo, new website, the tagline "Let's Make Today Great," and a campaign stressing the importance of breakfast. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers," said chief marketing officer Mark Baynes. The Detroit News (5/15)       - Stonyfield scavenger hunt links to other brands
An online scavenger hunt launched by Stonyfield Farm connects users to websites of natural and organic products including Annie's Homegrown, Nature's Path and Sambazon. "The interactive Great Food Find is a fun way to invite people to learn what's really in the things we eat, and how all of this impacts our bodies, our communities and our planet," said Stonyfield chairman Gary Hirshberg. Progressive Grocer (5/14)  | How does your company compare when it comes to analytics? Take 5 minutes to complete Clarkston's Analytics & Insights Indicator to gauge your company's analytical capabilities. Complete the survey and get a free copy of the benchmarking report to see how your company ranks amongst its peers. | - In poll, cost is top deterrent to healthy eating
A poll in ShopSmart magazine finds 88% of women make excuses for their eating habits, with price being the top excuse, used by 57% of the women surveyed. "It can be easy to make excuses, but if you know how to shop for the right foods, healthy eating can become a choice so easy that it becomes as automatic as reaching for the phone to order a pizza," said editor in chief Lisa Lee Freeman. Progressive Grocer (5/14)  | Mintel Finds Consumers Aren't Avoiding HFCS.
Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details. |
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  - Jay-Z to headline Budweiser's "Made in America" festival
Jay-Z has signed on as a headliner and curator of Budweiser's "Made in America" summer music festival in Philadelphia, another attempt at bringing back the iconic Budweiser Superfest shows from 1979 to 1999. The choice of Jay-Z underscores the brand's interest in a multicultural emphasis. "Budweiser is expanding into a bigger and deeper connection [with consumers] through music," said Rob McCarthy, Anheuser-Busch's Budweiser vice president. Advertising Age (tiered subscription model) (5/14)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 - Publix reports on sustainability
Publix Super Markets said it prevented use of more than 2 billion paper and plastic bags by training staff to put more items in each bag and encouraging use of reusable bags. The company has sold more than 21 million reusable bags and said its in-store recycling rate was 49% in 2011. Progressive Grocer (5/14) 
| Health & Wellness | | | | - Antioxidant test isn't the final word, experts say
The oxygen radical absorbance capacity test, developed by USDA scientists in the mid-1990s, measures antioxidant level in food, but experts said it should not be used to decide which food is most healthful. Companies use the score "as if it's the final authority," said Brunswick Labs spokesman David Bell, but "Brunswick never, ever promoted it that way," because some food with a high ORAC score is not well absorbed by the body. The Wall Street Journal (5/14) | GMA News | | | | - GMA offers key resource in industry procedures through online bookstore
Where do you find guides and manuals on current food, beverage and CPG industry standards? Look no further than the Grocery Manufacturers Association Online Bookstore, the trusted resource for the food, beverage and CPG industry. Providing some of the most relevant information you need to stay ahead of the curve on industry procedures, view available publications today.
| Government & Food Safety | | | | - Genetic-modification labeling might appear on Calif. ballot
Californians likely will vote in November on food-label rules for genetically modified ingredients, including a prohibition on the word "natural." However, analysis by Peggy Lemaux, a cooperative extension specialist at the University of California, Berkeley, indicates that the change would be more confusing than helpful. "This [labeling measure] is not going to offer any additional safety to people; it's really not a food-safety issue because there's no real evidence this stuff is unsafe," she said. National Public Radio/The Salt blog (5/14)
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