Friday, May 11, 2012

Motherhood changes shopping priorities, Mintel finds

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May 11, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • P&G decides to move beauty unit to Singapore
    Procter & Gamble is moving its unit for cosmetics, skin care and personal care from Cincinnati to Singapore, a move expected to take two years and involve the relocation of about 20 employees. The move is being made to capitalize on a growing Asian-Pacific market, which accounts for nearly half of the world's skin-care sales. The Wall Street Journal (5/10) LinkedInFacebookTwitterEmail this Story
  • Kent sets ambitious course for Coca-Cola
    Coca-Cola CEO Muhtar Kent said he wants to double the company's business by 2020 by making the beverage giant more global, agile and entrepreneurial. "The future of the world belongs to two groups: those that can grow and those that cannot grow," said Kent, who joined the company in 1978. "Those that don't grow will go into oblivion." CNNMoney/Fortune/Postcards blog (5/10) LinkedInFacebookTwitterEmail this Story
  • PepsiCo shakes up leadership
    PepsiCo named Salman Amin global chief marketing officer and Brad Jakeman president-global enjoyment and chief creative officer, a post held by Massimo d'Amore until his February departure. In addition, Lorraine Hansen was named president-global snacks group, Enderson Guimares will be president-global nutrition group, Sarah Robb O'Hagan will serve as president-global sports nutrition group while remaining president of Gatorade North America, and Brian Newman will be senior vice president-strategy and finance. Advertising Age (tiered subscription model) (5/10) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • NPD sees fall-off in private-label satisfaction
    A report from NPD Group says shopper satisfaction with private-label food and drinks fell to 24% this year, from 32% in 2009, even as such products increase. NPD food and beverage analyst Darren Seifer said shoppers might be experiencing "frugal fatigue" and "might desire a return to the brands they've known their whole lives." He added: "Many consumers are not even aware they are purchasing a private-label product anymore." Progressive Grocer/Store Brands (5/10) LinkedInFacebookTwitterEmail this Story
 
  • Motherhood changes shopping priorities, Mintel finds Mintel research shows that mothers of young children take into account safety, chemicals in food and price when they grocery shop. Though 46% said finding lower prices has become more important since becoming a mother, 33% said the content of the food has become a higher priority. Drug Store News (5/10) LinkedInFacebookTwitterEmail this Story
MTV Sister Network, Tr3s, Resonates with Hispanic Millennials.
Tr3s, the bilingual/bicultural sister network of MTV, is dedicated to representing this audience through original content that goes beyond language which is why Tr3s resonates with the most Hispanic Millennial TV audience. Original Content for an Original Audience.
  Advertising & Marketing 
 
  • Pepsi Max, Cadbury tap Shazam for U.K. ads
    Pepsi Max and Cadbury are the first brands in the U.K. to advertise on Shazam, an application that lets users share music, television shows and other media. The Cadbury ad includes the opportunity to win tickets to the Olympics, while the Pepsi Max ad links to iTunes and includes giveaways of merchandise, festival tickets and screen savers. Advertising Age (tiered subscription model) (5/10) LinkedInFacebookTwitterEmail this Story
On the Internet, page-loading delays can stop customers from buying. Download our free report 3 Proven Ways to Boost Transactions with Web Acceleration and learn how Limelight Network's front-end acceleration technology can improve Time to Actions.
  Retail Spotlight 
 
Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details.
  Sponsored Content 
 

  Health & Wellness 
  • Study examines children's snack habits
    Researchers who tracked snacking by 167 fourth- and fifth-graders over 24 hours found that they consumed on average about 300 calories from low-nutrient food and 45 calories from fruits and vegetables. Factors might include children skipping breakfast, having more control over snack choices than meal choices and finding low-nutrient food less filling, researchers said. NewKerala.com (India)/Asian News International (5/8) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Does your company deserve recognition for its innovation and creativity?
    The GMA Associate Member Council (AMC) is accepting entries for the 2012 CPG Award for Innovation and Creativity. This award is given annually to recognize the innovation that occurs every day at GMA member companies and allows for the broad submission by manufacturer members of innovative ideas, with an emphasis on leading the industry forward.

    The CPG Award will honor the creative and innovative programs of two manufacturing member-companies – one with sales below $3 billion and one with sales greater than $3 billion.

    The deadline to submit applications is June 1, and the winners will be announced at the 2012 GMA Executive Conference in August.

    For more information, contact Jackie Lodge at jlodge@gmaonline.org, or download the application form.

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Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • 24% of consumers want more data on food labels, survey finds
    A survey by the International Food Information Council found that 24% of Americans want more nutrition information on food labels, up from 18% in 2010. "We see people wanting to know more about nutrition, and we saw a big jump in people who want to know more about food safety," said Senior Director Lindsey Loving. Bloomberg (5/10) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
QA SpecialistThe Hershey CompanyUS - PA - Hershey
Associate Director, Micro Food SafetyKraft FoodsUS - IL - Glenview
Click here to view more job listings.

  SmartQuote 
When I was a young man, I observed that nine out of 10 things I did were failures. I didn't want to be a failure, so I did 10 times more work."
--George Bernard Shaw,
Irish playwright


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