Wednesday, May 23, 2012

Why CRM software is pointless if nobody uses it

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dFhMCcrEfWCdlxmCCidbcTBWcNsSeD

May 23, 2012
CONNECT WITH SMARTBRIEFFacebookTwitter
 
Share|Sign up|Archive|Advertise
The Leaderboard 
  • It's time for leaders to get real
    The state of leadership has devolved, and employees often don't trust the companies they work for, writes Mike Figliuolo. Leaders must stop using meaningless buzzwords and focus on authenticity. "You need to strive for the strength of internal consistency that comes from accepting you're the same person no matter your circumstance," he writes. ThoughtLeaders blog (5/21) LinkedInFacebookTwitterGoogle+Email this Story
  • There's more than one way to be an amazing leader
    Typical leadership development techniques assume there is one set of best practices that everyone should follow, Marcus Buckingham writes. This approach "tries to collect all the various approaches to leadership, shaves off the weird outliers, and packages the rest into a formula," he writes. But the truth is that not everyone can or should lead in the same fashion. Harvard Business Review (6/2012) LinkedInFacebookTwitterGoogle+Email this Story
Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
3X points on airfare
2X points on advertising, gas, and shipping
1X points on everything else
LEARN MORE AND APPLY
Sales Strategies 
 
  • Why slow is the way to go if you want to boost sales
    Resisting the temptation to rush your sales process can help you to get a better understanding about what the customer is looking for, writes Kevin Davis. "When you offer your solutions too soon, you don't know if the capabilities you're offering truly match the customer's needs (and neither does the customer)." Taking it slow can also allow you to make sure that your customers have realistic expectations, he writes. TopLine Leadership Blog (5/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Talent intelligence is a key differentiator in today's hyper-competitive world where the human capital of an organization is its principle engine of production. This survey examines the far-reaching economic impact of talent intelligence, identifying connections between its use and overall corporate performance. Download the free report here.
Daily Data Points 
 
  • CFOs assume greater influence in IT buying decisions, study finds
    Add top technology investment adviser to the CFO skill set, according to a joint study by Gartner and Financial Executives Research Foundation. It found that the CFO's role in technology decision-making has increased over the last year, with 44% of CFOs surveyed making that claim. Companies that encourage tighter links between the CFO and chief information officer will generate greater value for the enterprise, the study concluded. Mobile Enterprise online (5/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Where Government Actions Meet Business Decisions.
Understand the impact of legislative, regulatory and spending actions on your business with an online tool featuring customized government-related data, news and analysis.
Visit bgov.com/SeeTheImpact for more information.
On the Road 
  • More options for paid access to shorter airport security lines
    Passengers willing to pay extra for a shorter wait in security lines at airports have an ever-growing menu of options from airlines and airports seeking to generate additional revenue. For instance, American Airlines offers economy travelers without frequent-flier status a "Flagship Check-In" program with access to an exclusive, private check-in area at Los Angeles International Airport for $125. Meanwhile, Jacksonville International Airport in Florida offers a "Flex" preferred security lane available to non-premium passengers for $20 per day. APEX Editor's Blog (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Take a minute to participate in a quick, 3-question advertising survey. Click here to get started!
App Update 
 
  • CRM software is pointless if nobody uses it
    Entrepreneur Eric Wagner had a few interactions with representatives from Sage Software that indicated that they weren't aware that his company was already using their products. The moral of the story, he writes, is that customer relationship management software will be ineffective unless people actually use it. Forbes (5/22) LinkedInFacebookTwitterGoogle+Email this Story
Better Sales Training
Laugh more, sell more. RealBiz Shorts are funny, short videos from Second City Communications designed to enhance your sales training with a hilarious take on critical, real-life challenges facing organizations and sales reps. The first few laughs are on us, so why not check out a preview?
Featured Content 
 

Making Small Talk 
 
Position TitleCompany NameLocation
Regional Sales AssociateB-Line MedicalWashington, DC
Director of Sales- Logistics ChemLogixGreater Philadelphia Area , PA
Senior Director of Business Development & ConventionsASCPAlexandria, VA
Click here to view more job listings.

SmartQuote 
If you want to be authentic and live a leadership style that's consistent, you first must embrace the notion that you're always the same you."
--Mike Figliuolo, founder and managing director of thoughtLEADERS, writing at ThoughtLeaders blog
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief on Sales Partners


SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Accounting
Advertising
Automotive
Aviation & Aerospace
Biotechnology
Business
Chemicals
Construction & Real Estate
Consumer Packaged Goods
Distribution
Education
Energy
Finance
Food Service
Health Care
Insurance
Legal
Manufacturing
Media & Entertainment
Nonprofit
Retail
Technology
Telecommunications
Travel & Hospitality
 

This SmartBrief was created for cpgbrokers@gmail.com

Subscriber Tools
SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF
Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy

Advertise
Sales Director:  Jim Pataki (212) 450-1682
Job Board:  Jackie Basso (202) 407-7871
 
SmartBrief Community:
 
 
Recent SmartBrief on Sales Issues:   Lead Editor:  Brooke Howell
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information

No comments:

Post a Comment

Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.