| News about digital retail commerce |  |
- Staples finds success with multichannel strategy
Staples now derives about 40% of its revenue through online sales, a reflection of how the office-supply retailer has gained market share among small business owners by successfully integrating in-store and online channels, writes tech consultant Gene Marks. "It's all about using technology to enable speed, convenience and choice." Forbes (5/14)       | Find out how social and display influence conversion quality. Discover the truths and trends that will drive digital marketing this year in ClearSaleing's Online Advertising Study. Download the study. | - Mobile shoppers prove more profitable in review of 5 retailers
Retailers reap 32% more in net income over two years from mobile shoppers than customers shopping by computer, according to a study by Custora, which reviewed data on 8.2 million customers from five retailers with mobile presence. Mobile transactions account for 15% of weekday online sales and 24% on the weekend, the study found. Internet Retailer (5/14)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | New Media & Technology |  |  | | - American Eagle uses SMS list for Facebook promotion
American Eagle Outfitters' aerie brand celebrated the occasion of its millionth Facebook fan with a free-shipping offer promoted via an SMS mobile campaign and Facebook. The weekend-long push "demonstrates why every marketer needs to be collecting SMS opt-ins. ... It is like having your own TV or radio station with all of your customers tuned in, all the time," Sumotext CEO Tim Miller said. MobileCommerceDaily.com (5/15) - Type of store determines smartphone use
Customers tailor their in-store smartphone use depending on the type of stores they're shopping in and what they're looking to buy, according to Nielsen. In electronics stores, customers use the gadgets most often to read product reviews and scan QR codes for more information, while seeking out coupons is most often the goal at the grocery store. TechCrunch (5/14)  | Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Etsy's influence grows along with its size
Etsy began as an online marketplace for small artisans looking to sell their wares and has evolved into a website boasting about 800,000 small "stores," with sales of $525.6 million last year. Some industry experts say the site's size might prove a stumbling block, as too many choices overwhelm shoppers who have grown accustomed to shopping curated collections. Knowledge@Wharton (5/9) - Groupon is back in the black
Groupon's revenue increased 89% in the first quarter compared with the same period last year. The company returned to profitability and comfortably beat analysts' estimates. The daily-deal website cited more-efficient management of its e-mail subscription lists. "We got a lot of leverage from reduction in marketing expenses," said Chief Financial Officer Jason Child. "We're getting much more efficient with our paid marketing, and our organic customer growth continues to stay strong." Bloomberg (5/15) - Whole Foods offers mobile coupons for discounts, charity
Mobile coupons from various brands sold at Whole Foods offer coupon discounts for checking in, with the option to apply some rewards to Whole Planet Foundation. The application also offers eco-friendly tips and information on how Whole Planet donations are used, in keeping with the app's educational theme. MobileCommerceDaily.com (5/15)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
- Arby's mobile campaign directs users to restaurants
An Arby's mobile ad campaign in Elle paired with a broader push on the Web and social media is being used to introduce new healthy meal choices. Tapping on the ad takes users to a mobile Web page where they're directed to the nearest Arby's or given the option to call. Mobile Marketer (5/15)  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution, and learn which SMB eCommerce solution you should consider for your business. Click here for your complimentary copy. |
 | Legislative & Regulatory | | | | - Texas lawyer disputes Amazon sales tax settlement
Texas lawyer Buck Wood said Amazon's sales tax settlement with the state comptroller's office constitutes an "immaterial payment" from the company, which was facing a $269 million tax bill. Amazon is slated to start collecting sales tax in Texas on July 1 and agreed to invest $200 million and create 2,500 jobs in the state. Austin American-Statesman (Texas) (free registration) (5/12) | Shop.org Spotlight | | | | - Shop.org regional dinners head to Denver and Toronto
There's still time to sign up and enjoy dinner on us this week and network with multichannel retailers interested in talking all things e-commerce. The first stop is in the Rockies tomorrow, May 16, and Toronto on May 17. These free, retailer-exclusive dinners are sweeping the nation as part of May is Marketing Month. Space is limited for this popular series, so save your seat today. Register or learn more. - Best practices for enabling a better shopping experience -- year-round
With the spring holiday season in full swing, there's no better time than now (and the coming months) for retailers to make sure they have their online platforms in top shape. In a white paper available through the Shop.org library, RichRelevance explains why it's never too early to identify best practices and ensure the best online shopping experience -- for the holidays and year-round. Download the white paper.
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