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| May 16, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Leaders should concern themselves with good analytics
 Analytics is a necessarily broad term, with many departments supplying and analyzing that information, writes Chris Petersen. That's why it's essential that C-suite leaders provide focus and vision. "The best analytics is not a random search to find a golden nugget. They should be driven by business questions focused on trade-off decisions that can be made to optimize results that count," Petersen writes. SmartBrief/SmartBlog on Leadership (5/10)      - Stop by during ASAE's MMC next week for a chance to win an iPad
 Are you coming to ASAE's 2012 Marketing, Membership & Communications Conference next week in Washington, D.C.? Be sure to stop at SmartBrief's booth, No. 313, to learn about partnership options and enter to win a new iPad. Not able to attend? Follow along May 23 and 24 via our Twitter feed @SmartBriefScoop or track the hashtag #MMCCon for updates from the education sessions. E-mail us or call 202-407-7865 if you'd like to set up a time to chat in advance. - Want innovation? Start filling in the blanks
Leaders can spur innovation by taking a hard look at their organization's shortcomings, writes Kate Benson. It's an uncomfortable process, but it can help to establish a road map for growth and research. "Sometimes it's difficult for people to admit what they're lacking. However, a great leader will understand that where there are blanks, come opportunity," Benson writes. MediaPost Communications/Marketing Daily (5/9)
| Leadership Focus | | | | - Do you inspire your team?
Leaders must get results, but they must also do so in a style that motivates and inspires others -- a step that's easy to overlook, says Dana Theus in this blog post and video. "When people who can help promote you -- or give you the big contract -- interact with you, how do they feel? Are they energized? Excited? Motivated? If the answer is no, you've got work to do," she writes. SmartBrief/SmartBlog on Leadership (5/14) - 3 questions every employee wants answered: Employees always want to know where their companies are headed, what their roles are and how their individual performance stacks up, says Bombardier human resources chief John Paul Macdonald. Many new managers are unsure about the best way to communicate with employees when soliciting ideas, offering praise or delivering criticism, Macdonald says. SmartBrief/SmartBlog on Leadership (5/7)
- What leaders can learn from your average burger
The best bosses are like tasty burgers, Kevin Eikenberry writes. Like a good leader, a high-quality hamburger is unassuming, versatile and combines available resources -- meat, cheese, bun -- into something that didn't exist before the process started. "The individual parts that make up the hamburger are all important, but it is the whole that matters," Eikenberry writes. KevinEikenberry.com (5/14) - 4 ways to keep high-performers happy
Telling workers they're lucky to have jobs won't help you retain your top performers, experts warn. Instead, get rid of weak performers and give your best workers more work. "I know that seems counterintuitive. ... But give your employees more responsibilities and more autonomy in their day-to-day activity. People tend to prosper in that type of situation," says Mark Vaughn of Navint Partners. CNBC (5/10) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Social media shouldn't be kept in a silo
 It's time for marketers to formulate an integrated approach to social media, write Geoff Livingston and Gini Dietrich. "[T]he question for social media marketers isn't 'What is my social media strategy?' Rather, it is 'How can social be weaved into larger marketing campaigns and support the organization's overarching goals?' " they write. SmartBrief/SmartBlog on Social Media (5/14) - Twitter plans curation with an e-mail-digest feature
Twitter says users will be able to sign up for customized e-mail newsletters that highlight the best content from their network. Mathew Ingram writes that that's a big step in Twitter's journey toward becoming an active media player rather than a passive social platform -- a shift that could ultimately scare away some of Twitter's existing media partners. "If Twitter were to start looking and acting too much like a media company ... some media partners might theoretically see it as competition," Ingram writes. Adweek (5/14), GigaOm (5/14) - AddThis offers one button to rule them all
Websites could soon be trading their array of social-sharing buttons for a single AddThis button. The tool lets users share content or follow brands on a range of social networks with a single click and offers cross-platform analytics for publishers and advertisers. "We're helping advertisers and publishers unlock the value of the social Web using data ... in a broader way than Facebook," said Hooman Radfar, co-founder of the company that makes the tool. Forbes (5/10) | SmartNugget | | | |  | | - Crowdsourced websites help travelers find power outlets
Travelers hunting for power outlets in airports have two handy resources in AirPower Wiki and AirportPlugs.com, both of which are crowdsourced websites that are aiming to build maps of the locations of outlets at airports in the U.S. and around the world. Both sites invite passengers to upload exact information about the location of an outlet and, in the case of the latter site, to provide photos. APEX Editor's Blog (5/11) | |  |
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