Thursday, May 24, 2012

Target taps Shopkick for mobile rewards

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May 24, 2012
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News about digital retail commerce

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  • Amazon debuts "Never Before on DVD" store
    Amazon has launched a new service that will offer custom DVD copies of about 2,000 movies and TV shows that have not been released on DVD, under agreements with Walt Disney Studios Home Entertainment, Sony Pictures Home Entertainment, Warner Bros. Home Entertainment, Lionsgate, Universal Studios Home Entertainment and 20th Century Fox Home Entertainment. Home Media Magazine (5/23), Home Media Magazine (5/23) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
 
  • Brazilians boost their spending online
    Online retail sales in Brazil hit $25 billion last year, a 43% jump from 2010, giving the country 59.1% of all online sales in Latin America, according to a study done for Visa by AméricaEconomia Intelligence. Mexico was the next largest market, with 14.2% of the total. RCR Wireless News (5/23) LinkedInFacebookTwitterEmail this Story
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Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now!
  New Media & Technology 
  • Retailers outsource some tech functions
    More retailers have taken to outsourcing key tech functions including digital marketing, web-performance monitoring and click-to-call technology, according to a recent survey. "It makes sense to outsource things that are not our core competencies," says Brown Shoes e-commerce director Richard Sejean. Internet Retailer (5/23) LinkedInFacebookTwitterEmail this Story
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  Companies in the News 
 
  • Target taps Shopkick for mobile rewards
    Target has become the largest retailer to use Shopkick, a shopper-reward application for Android and iPhone. After shoppers download the free app to their smartphones, they win points, called "kicks," when they enter a Target store and when they scan products. Bonnie Gross, Target vice president of marketing and guest engagement, said the seven-city test launch received rave reviews, prompting the company to expand the program nationwide. Retailing Today (free registration) (5/23) LinkedInFacebookTwitterEmail this Story
  • SAP to boost cloud presence with $4.3 billion Ariba acquisition
    Germany-based SAP has agreed to pay $4.3 billion to acquire Ariba, which provides cloud-based collaborative commerce applications to global clients including Deutsche Bank. It's the second major cloud acquisition for SAP, which acquired SuccessFactors in December. Bloomberg (5/23) LinkedInFacebookTwitterEmail this Story
Simple Strategies for Enhancing eCommerce Profitability
As the economy begins to recover, consumers continue to migrate to online shopping. Merchants are looking online to differentiate their businesses and improve profitability. Explore four payment-related strategies that can enhance online services, open new markets and increase profits in this free white paper.
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  • Mobile social users interact with brands more than they admit
    Thirty-five percent of mobile users say they don't want brands communicating with them through mobile social networks, according to a poll by the Direct Marketing Association's Mobile Marketing Council. An additional 31% don't want to communicate with brands via mobile devices. But the number of people who in fact interact with brands via mobile social media (43%) is actually higher than those who say they are happy doing so (23%). MediaBistro.com/AllTwitter blog (5/22) LinkedInFacebookTwitterEmail this Story
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  Shop.org Spotlight 
  • How to increase conversions through better customer experience
    Improving the customer experience is easier said than done, but Kevin Ertell, chief marketing officer for OnlineShoes.com, has it down to a four-step process. He'll headline Shop.org's Online Merchandising Workshop, July 16 to 18 in San Diego, sharing with hundreds of digital retailers the keys to learning from customers, facing obstacles head on, and enjoying the fruitful path of conversion growth. Learn more. LinkedInFacebookTwitterEmail this Story
 
  • The proof is in the packaging when shipping internationally
    E-retailers are constantly walking the fine line of providing reliable shipments to international customers while not compromising their bottom line. In a recent addition to the Shop.org white paper library, Bongo International analyzed how 16 U.S. retailers managed packaging inefficiencies and refined their strategies. Learn from their results and grow your international customer base. Download the white paper. LinkedInFacebookTwitterEmail this Story
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