  | May 23, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Coke CEO sees U.S. growth opportunities
Muhtar Kent, CEO of Coca-Cola, said the United States, with the "youngest demographic in the Western world," is still a growth market. Speaking at the Beverage Forum in New York City, Kent also said the company is responding to increased obesity concerns by working to be part of the solution. Beverage World Publications Group (5/22)       - Sunkist taps Hipcricket for mobile marketing
Sunkist Growers has chosen Hipcricket to create a point-of-purchase marketing campaign that customers access through their mobile devices. "The AD LIFE platform from Hipcricket enables us to have real, ongoing conversations with consumers that start in the grocery store and continue between purchases on the mobile devices they always have within easy reach," said Julie DeWolf, Sunkist director of retail marketing. Progressive Grocer (5/22)  | How does your company compare when it comes to analytics? Take 5 minutes to complete Clarkston's Analytics & Insights Indicator to gauge your company's analytical capabilities. Complete the survey and get a free copy of the benchmarking report to see how your company ranks amongst its peers. | | Trends |  |  | | - Hispanic buyers are key, says Nielsen executive
The growing Hispanic market can determine the success or failure of new food and drinks, said Sabrina Crow, senior vice president at Nielsen. "It's imperative to target the Hispanic buy now," she said during the State of the Hispanic Consumer webinar. Supermarket News (5/22)  | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Band-Aid launches mobile app featuring Muppets
With generic adhesive bandages cutting into the business of brand names, Band-Aid is launching an application promoting its brand through mobile interactivity. Parents can take a picture of the applied bandage with an iPhone or iPad running the "Band-Aid Magic Vision" app and a Muppets character will appear to emerge from the Band-Aid for a child-soothing sing-along. The New York Times (tiered subscription model) (5/22)  | Mintel Finds Consumers Aren't Avoiding HFCS.
Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details. |
 - Project proves meal-idea displays increase sales
A pilot program found that retailers that showcase recipes and refrigerated ingredients for specific meals increase sales of those items 19.2% and dairy sales 28.8%. "It really is creating solution centers, and even more so than that, it's centering or positioning the retailer as a solutions provider rather than just a seller of products," said Rebecca MacKay, vice president of strategy, insights and planning at the Innovation Center for U.S. Dairy, which released the results. Supermarket News (5/21)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
- Foods with bad nutrition rap can be healthy, expert writes
Some foods or ingredients that have gotten a bad rap -- such as gluten and wheat, eggs, potatoes and soy -- have nutrition benefits, according to registered dietitian and author Katherine Tallmadge. She writes that even fried foods and alcohol can be part of a healthy diet and discounts concerns that fruits contain too many carbohydrates and too much sugar. The Washington Post (5/22) - Eating small meals helps prevent overindulging, dietitians say
Eating several small meals daily can help regulate blood sugars and prevent people from overeating, registered dietitians said. Going too long between meals leads to extreme hunger that can result in overeating or choosing foods higher in calories, but most people can follow a plan that spreads out food intake during the day, said RD Elizabeth DeRobertis. DietsInReview.com (5/22)  | Talent intelligence is a key differentiator in today's hyper-competitive world where the human capital of an organization is its principle engine of production. This survey examines the far-reaching economic impact of talent intelligence, identifying connections between its use and overall corporate performance. Download the free report here. |
 | GMA News | | | |
| Government & Food Safety | | | | - GMA joins push for Asia-Pacific food safety
The Grocery Manufacturers Association has teamed with Cornell University and Shanghai Jiao Tong University of China in signing a letter of intent to develop an academic program aimed at improving food safety in the Asia-Pacific Economic Cooperation region. "We look forward to bringing GMA's vast expertise and experience in food safety to this effort and we are honored to be working with these renowned universities on this common mission to strengthen the safety of our food supply chain," said GMA's president and CEO, Pamela Bailey. Progressive Grocer (5/22)
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