Choices grow for packaged lunch meats

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May 14, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Kraft stays ahead on content marketing Kraft Foods is a leader in content marketing, launching KraftFoods.com in 1992 and continuing to educate the audience through digital and print sources. The company leverages user-generated recipes and other content through social media including Twitter, Facebook, YouTube and Pinterest. B2C Marketing Insider (5/10)      Third generation guides Goya growth Frank Unanue Jr., president of Goya Foods Florida, is the third generation to helm the Hispanic foods business started by Spanish immigrants Don Prudencio and Carolina Unanue in the 1930s. The company now has about 3,500 employees and 16 distribution centers and warehouses. The Tampa Tribune (Fla.) (5/13)      Sustainable packaging highlighted at conference Officials with Starbucks and ConAgra talked about the goals and challenges of improving the sustainability of packaging during TAPPI 2012, the conference for the paper and pulp industries. "Packaging needs to be part of the solution, not the problem. Our goal is to embrace the value of packaging and strive to make it as efficient as possible," ConAgra's Gail Tavill said. PlasticsToday.com (5/10)      Mintel Finds Consumers Aren't Avoiding HFCS. Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.   Trends    Choices increase for packaged lunch meat With the launch of Oscar Mayer Selects, the deli brand is continuing a trend of offering packaged luncheon meat that is healthier and more upscale. Options include thick-sliced meat, prosciutto and meat with less salt or artificial ingredients. Consumers still rank turkey as their top choice, followed by ham. Daily Herald (Arlington Heights, Ill.)/The Associated Press (5/13)      USDA secretary: Controversy has not hurt beef sales Agriculture Secretary Tom Vilsack told an Iowa business group beef consumption has seen minimal decline, "maybe a small one-tenth of one percent kind of drop, not significant," following concerns about lean, finely textured beef. The Des Moines Register (Iowa)/Gannett News Service (5/11)      MTV Sister Network, Tr3s, Resonates with Hispanic Millennials. Tr3s, the bilingual/bicultural sister network of MTV, is dedicated to representing this audience through original content that goes beyond language which is why Tr3s resonates with the most Hispanic Millennial TV audience. Original Content for an Original Audience.   Advertising & Marketing  Pepsi Max teams with Xbox Live on ad-inspired game Pepsi Max and XBox Live joined forces on a digital game based on the Pepsi Max "crowd surfing" ad, with three levels and digital prizes for players. Players can access the branded game through the XBox Live dashboard, which also links to a video of the ad. Media & Marketing (5/11)      Mars launches M&M pallet trains for Walmart Mars Retail Group and CandyRific have teamed to create pallet trains featuring the new M&M's character Ms. Brown. About 2,700 Walmart stores are expected to display the pallet, which includes a flashlight key chain, a 9-inch candy dispenser and bags of M&M's. Progressive Grocer (5/11)      See how Cardmembers use American Express OPEN Cards to help run their business: “American Express customer service is phenomenal. There's always someone at the end of the line, whether it's evenings, weekends, or holidays.” - Eli Wilner, Eli Wilner & Company With the Business Platinum Card from American Express OPEN, you can enjoy over 30 premium benefits to help power your business. Including, 24/7 customer service. LEARN MORE & APPLY   Retail Spotlight    Whole Foods app offers coupons for helping the planet Whole Foods Market created an Apple iPhone application with BlueAvocado and the Whole Planet Foundation that gives coupons for environmentally friendly products when users take actions such as bicycling to work or using recyclable bags. The application, "Make Change. Not Waste," also allows users to donate a portion of the coupon value to the Whole Planet Foundation. Drug Store News (5/11)      10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Ambition was stirred in childhood, Campbell CEO says (The Wall Street Journal) Former Hostess chief to lead Diamond Foods (The Wall Street Journal) Kraft executive sees a shift to mobile and digital (MediaPost Communications) Michelob ULTRA Light Cider debuts (American City Business Journals) Kraft seeks next generation of Vegemite eaters (The Wall Street Journal) Results based on number of times each story was clicked by readers.   Sponsored Content    Is Your Business Prepared if Disaster Strikes? Suzy Frisch–FedEx Small Business Team Would You Fire Someone for Stripping Off-Hours? Courtney Rubin The Right Way to Collect and Use Customer Data Alex Fitzpatrick How Ski Lessons Apply to Business Carl Natale How to Pick a Name for Your Business Elizabeth Sile   Health & Wellness  GMA continues to support obesity fight Ahead of the "Weight of the Nation" documentary on HBO, GMA affirmed the industry's commitment to helping solve the shared problem of childhood obesity within a generation, a goal set by first lady Michelle Obama. "America's food and beverage companies enthusiastically support Mrs. Obama's goal, and in recent years we have accelerated our efforts to provide consumers with the products, tools and information they need to achieve and maintain a healthy lifestyle," the association said. Progressive Grocer (5/11)        GMA News  Do you have all the answers to create a food safety training plan? Did you know FDA will be mandating food safety training as part of the pending Food Safety Modernization Act regulations? Understanding the science and regulations can be easy -- knowing how to transfer that knowledge to the production floor is not. On June 7 from 1-2:30 p.m. (EDT) GMA will host the Training Tips for Food Industry Manufacturing Professionals webinar designed to help you gain the tools to plan and implement an effective food safety training plan. Get the answers to all of your questions, such as: Who needs to be trained? What is the most effective approach for training my workforce? Do I build a program or buy one off the shelf? How do I measure training effectiveness? The answers will be as different and unique as the food industry itself. Get more information or register now.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Survey: Food labels have enough information In a survey by the International Food Information Council, 76% of consumers said they do not need additional information on food labels. Of the 24% who want more information, 3% want data about biotechnology. Progressive Grocer (5/11)      Position Title Company Name Location QA Specialist The Hershey Company US - PA - Hershey Associate Director, Micro Food Safety Kraft Foods US - IL - Glenview Click here to view more job listings.   SmartQuote  Society is like the air; necessary to breathe, but insufficient to live on." --George Santayana, Spanish-American writer and philosopher          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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