Ways to get sales and marketing to work together

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May 24, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise The Leaderboard    5 questions on making employees, customers happier Nearly half of employees don't trust their leaders, writes Shannon Alter, who offers five questions to help companies realize where they stand in keeping employees engaged and happy. These questions include, "Does top management exhibit genuine concern for employees' well-being?" and "Do employees feel their work is valued?" SmartBrief/SmartBlog on Leadership (5/23)       Making the move from mere manager to business leader Many managers have a tough time making the transition when they are promoted to positions of enterprise leadership, writes Michael D. Watkins. To achieve success, they must shift their approach in several ways; for example, they must become generalists who are able to lead employees across a number of functional areas. Harvard Business Review (6/2012)       Gartner Report: Tackle Your Revenue Growth Challenges Now - Looking for ideas to tackle your revenue growth challenges? Please enjoy this compelling analyst report on harnessing Big Data to grow your top and bottom line. Gartner's latest Innovation Insight report explains why companies should prioritize a data-driven price optimization initiative to improve revenue, margin and customer experience. Download now… Sales Strategies  5 ways to get sales and marketing to work together It's essential for companies to get their sales and marketing departments to work together, writes Koka Sexton. Company leaders can bridge the divide by encouraging the departments to communicate and to identify shared goals. "Once both sides agree on the goals, they are now on the same page and know what is expected," Sexton writes. The InsideView Blog (5/22)       How to speed up some of your sales One way to increase the speed of your sales organization is by offering some so-called "quick-sell" products, writes John Treace. "These should be items that are easily and swiftly sold, and that bring real value to the customer, even if they don't have significant economic value to the company," he writes. It's also a good idea to focus more attention on upselling to the customers that you already have, he writes. Inc. online/Sales Toolbox (5/23)       Other News Look to high-achieving recent grads to round out your inside-sales team The Sales 2.0 Advocate blog (5/22)       Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else LEARN MORE AND APPLY Daily Data Points    CBO: Taxes and spending cuts likely will send U.S. into recession The U.S. likely will fall back into recession if scheduled spending cuts take effect and Bush-era tax cuts are allowed to expire this year, the Congressional Budget Office said. If the U.S. falls off this "fiscal cliff," the economy will probably contract 1.3% in the first half of 2013, the CBO said. Manufacturing.net/The Associated Press (5/22), CNNMoney (5/22), Reuters (5/22)       Other News U.S. sales of newly built single-family homes increased in April The Washington Post/Where We Live blog (5/23)       Where Government Actions Meet Business Decisions. Understand the impact of legislative, regulatory and spending actions on your business with an online tool featuring customized government-related data, news and analysis. Visit bgov.com/SeeTheImpact for more information. On the Road    Prepare to make your next trip less of a hassle Being a member of the Global Entry program can help to eliminate travel headaches and allows you to qualify for the PreCheck program, which can help you to avoid some of the more annoying aspects of passing through security checkpoints, writes Joe Brancatelli. While traveling, it's also wise to take a spool to carry the various cables you are bringing with you, he writes. Portfolio.com (5/23)       Other News Business travelers lack an awareness of cultural differences, study notes LifeGoesStrong.com (5/14)       10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. App Update    How Xactly is helping companies with compensation management Xactly, which focuses on sales-compensation management, appears to be on the right track, writes Denis Pombriant of Beagle Research Group. "The amount of data sales teams collect is quite big, and the vendor that can turn that data into usable information will be ahead of the pack," he writes. "That's what Xactly has tried to do and it seems to be working." At a recent conference, the company announced the release of a mobile application. CRM Buyer (5/23)       Other News Salesforce.com's Force.com to get Intel's cloud-based identity solution ZDNet/Between the Lines blog (5/23)       Hot off the Presses! Q2 2012 ERP Comparison Guide Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis. Featured Content    Few Small Businesses Claim the Health Care Tax Credit Courtney Rubin 3 Tools to Make You More Time-Efficient Kneko Burney How to Deal with a Culture Killer Katie Morell Free Beer and Massages: The Ultimate Company Perks Lauren Drell Terracyle: Reduce, Reuse, Respect Albe Zakes Making Small Talk  Beijing authorities: Bathrooms mustn't have more than 2 flies Beijing is looking to improve cleanliness standards in its public bathrooms with a new set of rules. One of the guidelines is that bathrooms are not to have more than two flies. The rules, which are not compulsory, also address other cleanliness issues such as odor. The Telegraph (London) (5/23)       Position Title Company Name Location Senior Sales Manager Universal Electronics Midwest/West region , CA Regional Sales Associate B-Line Medical Washington, DC Director of Sales- Logistics ChemLogix Greater Philadelphia Area , PA Senior Director of Business Development & Conventions ASCP Alexandria, VA Click here to view more job listings. SmartQuote  Smarter companies develop blocking strategies to preemptively shut down the competition's efforts to deter sales." --John Treace, sales-management consultant, writing at Inc. online       SmartBrief on Sales Partners SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! 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