General Mills launches include foods within foods

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July 1, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    S.C. Johnson introduces Windex concentrate S.C Johnson & Son introduced a concentrate refill for Windex, and other companies are trying similar products. Though refills are economical and use less packaging, "the past is littered with failures," said CEO Fisk Johnson, because consumers are slow to change behavior and accept the task of mixing concentrate with water. The Wall Street Journal (tiered subscription model) (7/1) Febreze ads capture real-life reactions In ads for Procter & Gamble brand Febreze, blindfolded volunteers are led through odorous settings including a restaurant with uncooked fish and a motel room with dirty clothes, which have been treated with Febreze. Cameras register their reactions before and after blindfolds are removed. The New York Times (tiered subscription model) (6/30) General Mills launches include foods within foods General Mills announced several product launches Wednesday, including many that combine foods, such as Betty Crocker's Fun da-middles with frosting that can be baked inside cupcakes. "We have a very robust innovation lineup," CEO Ken Powell told analysts, saying the company will launch nearly 70 items in the first six months of fiscal 2012. Pioneer Press (St. Paul, Minn.) (6/29) Other News Molson brewing to move from Canada to Ohio American City Business Journals/Dayton (6/30) AOL Reduces Data Center Energy Consumption With Raritan's Help AOL needed accurate power measurements of servers, routers & switches to improve their data centers’ overall energy efficiency. They also wanted to measure energy consumption at each power outlet to gather an accurate picture of energy usage. Find out how Raritan answered the challenge with a solution providing management, charting and reporting capabilities.   Trends    Samuel Adams and Coors are No. 1 for beer-brand loyalty Coors and Samuel Adams share the top spot in a ranking of brand loyalty for beer, followed by Sierra Nevada, Magic Hat's #9 and Guinness. The rest of the list: Corona, Heineken, Amstel, Michelob, Miller and Budweiser. Progressive Grocer (6/30) White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Advertising & Marketing    Big Red makes a splash with new look, campaign Soft-drink brand Big Red, founded in 1937, is launching its first TV campaign in 25 years, with the tagline "Tastes good to be different." The drink, headquartered in Texas and distributed in 44 states, also has a new logo and package design, and is being promoted with social media and in-store promotions. MediaPost Communications/Marketing Daily (6/30) Achieving Operational Efficiency: Business Solutions for Midsize Companies from SAP Learn how your organization can use SAP Business All-in-One to make smarter decisions, adapt to changing conditions faster, and lower total costs. Download this white paper for specific insights on this ERP solution and how industry-specific functionality can yield a competitive advantage.   Retail Spotlight    Video prompts Safeway and Kroger to stop buying from JBS Swift Kroger and Safeway suspended purchases from JBS Swift after Mercy for Animals filmed practices at a pork-production facility in Kamrar, Iowa. Kroger stopped receiving product from Iowa Select Farms, which the animal-rights group said was chosen randomly, while Safeway stopped buying from JBS Swift altogether. Supermarket News (6/30) Get the Information That Leads to Higher Sales Learn how a 0.1 percent increase in employee engagement generated more than $100,000 in one store's income when you download the white paper HR and Payroll - Achieving Accountability, Transparency in Retail. A unified HR and payroll system gives you high-quality data you can use to serve customers better.   Sponsored Content    Small Business Week In Review Jason Del Rey 6 Things Managers Believe That Are Dead Wrong Matthew E. May 10 Accessories To Boost Office Morale Amy-Mae Elliott (Mashable) Working From Home: An OPEN Forum Guide Tara Fuller Does Increased Bank Regulation Mean Less Capital For Small Businesses? Anita Campbell   Health & Wellness  Cured meat doesn't increase risk of pancreatic cancer A study found no evidence that consumption of bacon, hot dogs and other cured meat increases the risk of pancreatic cancer. More than 300,000 people filled out a questionnaire for the National Cancer Institute, which found a slightly higher but statistically insignificant risk increase for men who eat the highest amounts of preservatives used in curing. Reuters (6/30)     GMA News  Now available -- GMA-PwC Financial Performance Report webcast On June 29, GMA and PricewaterhouseCoopers held a complimentary webcast on the 2011 Food, Beverage, and Consumer Products Financial Performance Report "Thriving in a Connected World", released in June. The webcast featured industry leaders and report authors discussing how the digital transformation is connecting billions of people worldwide, empowering consumers and enabling CPG companies to manage their enterprise more effectively to drive growth. To download a copy of the webcast, click here. Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Food-inspection budget is on the chopping block The House cut more than $200 million from $955 million proposed for the FDA's food-inspection budget for fiscal 2012. That would give the agency $87 million less than its existing level. Rep. Rosa DeLauro, D-Conn., said the reduction is a bad idea because as much as 20% of Americans' food comes from overseas, and "we have only the ability these days to inspect less than 2%." CBS News (6/30) Quality Assurance Manager B & G Foods, Inc. Hurlock, MD Brand Manager Inventure Foods Phoenix, AZ Sr. Food Scientist ConAgra Foods Omaha, NE Sr. Quality Specialist ConAgra Foods Omaha, NE Manager Sensory ConAgra Foods Omaha, NE   Editor's Note  SmartBrief will not be published Monday In observance of Independence Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday.   SmartQuote  Liberty is always dangerous, but it is the safest thing we have." --Harry Emerson Fosdick, American clergyman, quoted for U.S. Independence Day, July 4, 2011     This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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